Nivea Gets Products Into Splinter Cell: Double Agent

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by: Ilya Vedrashko

"Nivea Does Video Game Tie-In with 'Splinter Cell'" October 16, Enid Burns, ClickZ. The game is brand new, so no good screenshots yet. Quotes from the article:

"Nivea's first foray into in-game product placement injects its products into the covert world of Sam Fisher, the spy in UbiSoft's "Splinter Cell: Double Agent." The media buy includes product integration, static and dynamic placements, plus out-of-game ads. The marketing program features products from both Nivea and its partner in shaving, Philips Norelco, in a game space hotel bathroom. Beiersdorf agency RDA International conceived the creative to integrate with the game's themes.

The in-game media buy […] extends across online and offline channels. Nivea created a microsite, to which all ads in the game and the Internet link. It offers information on Nivea products; Philips Norelco products using Nivea creams[.]

Offline tie-ins include inserts in each retail box of the game which hypes the sweepstakes. The company also bought a print ad in the game's strategy guide published by Prima. The creative features a bottle of after shave made to look like a hand grenade with the message 'Balms away.'"

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