How Agency.com Pitched Subway Via YouTube

futurelab default header

by: Karl Long

Agency.com get’s my vote of “agency of the month” for what they have done here. This is a viral video of Agency.com pitching subway.

It’s been viewed almost 10,000 times in the last 3 days here’s the location on youtube

For all the snark that bloggers send agencies way, this one deserves massive kudos, and I mean huge. They’re not claiming to know everything, but they are experimenting at the edges, and guess what, that’s what agencies should be doing. Talk about transparency, they even have outtakes posted.

UPDATE:
a hysterical response from Coudal Partners, not on youtube but you can watch the video on their site:

Now there’s a T-shirt inspired by the spot, wtf?

Big Tip of The Hat – ExperiencePlanner

Original Post: http://blog.experiencecurve.com/archives/why-agencycom-totally-nailed-the-subway-pitch