VW's Helga on MySpace

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by: Ilya Vedrashko

Here's a profile of Helga, the "it's definitely sucking" blonde from the new Volkswagen's commercials (and a behind-the-scenes story in BusinessWeek).

Earlier:
Advertising on MySpace
GE Launches Campaign of One-Second Commercials

Original Post: http://adverlab.blogspot.com/2006/05/vws-helga-on-myspace.html

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