by: Ilya Vedrashko
It turns out that NY Times is among the newspapers that are exploring the new electronic paper technology; Belgian De Tijd started their test earlier this month.
image source: NY Times
"The devices used by De Tijd, called the iLiad E-reader, are made by iRex Technologies, a spinoff of Royal Philips Electronics. Sony will introduce its version of an e-reader with the microcapsule technology later this year. The devices, which will be able to download books, newspapers and podcasts, are expected to cost about $400. While the devices may display only in grays, they are interesting enough to attract some advertising agencies to participate in the tests."
— NY Times
Original Post: http://adverlab.blogspot.com/2006/04/ny-times-tests-e-paper-advertisers.html
