by: Ilya Vedrashko

"Internet researcher eMarketer forecasts that the total US audience for podcasts could reach 25 million by 2008, and perhaps 50 million by 2010. eMarketer projects that spending on podcast advertising will reach $80 million this year and $300 million by 2010."
-- press release via Lost Remote, Media Post

Original Post: http://adverlab.blogspot.com/2006/03/podcast-ad-market-to-reach-300m-by.html

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