Advergaming is Growing Up

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by: Alain Thys

Everyone by now has heard about corporations going out and commissioning their own computer games, yet typically this has remained limited to small games or online time-wasters.  Not anymore.

Not anymore,  Unilever's Axe deodorant has come to the market with a game for guys looking to practice their moves in seducing girls (for the record, as a happily married man my interest was purely professional).  Yet in contrast to most corporate games on the market today, we're talking about a whopping 100 megabyte 3D adventure game featuring 28 locations in 7 cities and 100 girls to flirt and play with.

They're also planning a multiplayer version so you can pitch your seduction skills against other Mojo Masters out there.

For the site: www.mojomastergame.com

For the commercial click here

Original Post: http://alainthys.blogging.com/blog/_archives/2005/9/4/1197546.html