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Alain likes it best when the right thing to do is also a nice thing to do. Thatโs why heโs on a mission to make the world a more customer-friendly place. Not just because itโs nice, but because he has learned that customer-centricity is the most profitable strategy any business can pursue.
Alain has over 20 years of experience as an international strategist, retailer and venture capitalist. Today he heads up Futurelab, where he contributes his passion for the customer and a mind for simplicity. He has worked on customer-centricity programmes for a variety of brands, including: ING, Lexus, Vodafone, McLaren and the very tasty Bordeaux wines.
This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.