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Huge changes in time spent watching traditional TV. One age group is watching more. Guess who.

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This data is from the US but I doubt if Europe is that much different.

I think the charts say it all – don’t they?

Here is a clue. Look for the little green arrow pointing up. Looks to me like live TV is rapidly becoming (become) an oldies ghetto.

The second chart goes a long way to explain where the eyes of the other age groups are spending their time. Dick Stroud

 

Read the original post here.

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Dick Stroud
  • Occupation: Consultant, lecturer and writer
  • Organisation: 20Plus30

Profile

  • MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
  • A training course director at the Chartered Institute of Marketing
  • Visiting lecturer at the London Business School
  • Taught at the American University in London and Southampton Business School
  • Published a number of books, his latest being The 50-Plus Market
  • Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
  • Before running his own companies his career included working for IBM and PA Management Consultants
  • Passionate about: The different approach to communicate to the 50-plus market.

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.