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Is marketing in such a bad state as depicted by Mark Ritson – probably

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When reading about the exploits of marketers I spend more and more of my time shaking my head in disbelief. How can they be so dumb?

The obsession with digital – the inability to understand the importance of demographics – the lack of understanding about what makes consumers buy products.

If you have 30 mins and don’t mind Mark’s colourful language then he will provide you with some answers. Nothing and everything to do with ageing. Dick Stroud

 

Read the original post here.

 

 

 

 

 

 

 

Picture of Dick Stroud
Dick Stroud
  • Occupation: Consultant, lecturer and writer
  • Organisation: 20Plus30

Profile

  • MD of the marketing consultancy, 20plus30, specializing in advising companies how to capture the buying power of 50-plus consumers
  • A training course director at the Chartered Institute of Marketing
  • Visiting lecturer at the London Business School
  • Taught at the American University in London and Southampton Business School
  • Published a number of books, his latest being The 50-Plus Market
  • Started the world’s first daily blog, dedicated to 50-plus marketing in July 2003
  • Before running his own companies his career included working for IBM and PA Management Consultants
  • Passionate about: The different approach to communicate to the 50-plus market.

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab’s clients, or the contributors’ respective employers or clients.