Very often, I hear people say that you have to make your end-user’s lives easier to generate a marketing success. However paved with good intentions this statement may be, I did ask myself the question whether making users’ live easier is a sustainable marketing argument for the development of a business. Here are my thoughts on this subject:
I know the question I'm about to ask must have been posed many times before, but I'm not sure I've ever seen an answer. I've been revisiting my thinking about the different 'modes' in which we listen to music.
Transcendent product design is both a matter
of strategy and philosophy. The most common reason product development has gone
wrong is that people stop at the worst time--when the solutions are most
convoluted. It is about going beyond that point to think about the experiences
a big believer that creativity can and often does come from anywhere.
So it came as no surprise to me that at last night's Phizzpop design
challenge, the firm that ended winning the challenge was not a creative