social media

Engagement in Social Media Can Be Valuable to a Brand. If It’s Done Right.

I really don’t care how many people follow your brand on Twitter, or Like your brand on Facebook. Numbers like these are essentially meaningless – building the right kind of relationships with 500 targeted people will always be more beneficial to you then meaningless, un-targeted relationships with 500,000.

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“Socially Mediated Publicness”: an Open-access Issue of JOBEM

I love being a scholar, but one thing that really depresses me about research is that so much of what scholars produce is rendered inaccessible to so many people who might find it valuable, inspiring, or thought-provoking. This is at the root of what drives my commitment to open-access.

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Scoring Social Media Influence – What’s the Story?

Guest Post by: John Fell

Peoplebrowsr’s Kred, a social influence and analytics service, today announced the launch of KredStory which is “a new way of seeing social influence that is different than anything we – or any social analytics company – have ever done before”. The good news is that this is an attempt to move away from a score automatically assigned to you.

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

The annual Buyersphere report from BaseOne, in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

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Bigger Brain = Social Media Success

Hiring a social media manager or a salesperson? Maybe you should have the finalists’ brains scanned in an fMRI.

A larger orbital prefrontal cortex, an area of the brain associated with decision-making and cognitive processing, has been shown to correlate with greater social skills, according to a study by a team of UK researchers. Among the scientists was Robin Dunbar, who pioneered the idea that the average human is limited to a social circle of about 150 people (see Your Brain’s Twitter Limit: 150 Real Friends), a constant now known as the Dunbar number.

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Seven Ways Twitter Is Ruining the Olympics

You may have heard that the 2012 London Games are the first “Social Olympics,” as if adding the word “social” to anything makes it different (I think adding “in between the sheets” at the end of a fortune pulled from a Chinese cookie is far more insightful).

So how exactly is Twitter changing the Olympics? I can see at least 7 ways it’s ruining the Games:

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My Tips For Social Media Management In Romania and Elsewhere (5/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 5 of 5

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The Social Media Revolution Betrayed

After years of hearing about the Social Media Revolution, many of the rebellious, counter-culture figures are starting to disappear to the sidelines as the big money Wall Street investors and traditional media guys take over. The companies that we thought were going to completely topple traditional media are starting to look a lot like the companies they once scorned as they embrace new strategies that emphasize the value of the almighty advertising dollar.

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Beyond Pinterest and Instagram – Ten Visual Social Networks That Should Be On Your Radar

I’ve written a lot recently about the growth of the visual web – how the big social media success stories of 2011/2012 were visual, and how imagery is becoming more important online.

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My Tips For Social Media Management In Romania and Elsewhere (4/5)

This is the script of an interview I gave for a Romania business journal “Business Review Romania” in June 2012. The interview is published in instalments. This is part 4 of 5

What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange?

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