Japanese Social Networking – It’s All Mobile

Three-quarters of Japanese social network users access the sites only from their mobile phones.

This observation comes from a survey conducted last year with almost 4,000 social network users in Japan by Mobile Marketing Data Labo. They found that 75.4% of respondents only accessed social networking sites from their mobile phone (and not from their PC). The number only accessing it from their PC (and not their mobile phone) was very low at just 2%.

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The Dirty (Open) Secret That Drives Technology Adoption - Pornography

Pornography is always a problem with today’s technology. I am not passing judgment but the easy access is causing some problems. For the adult video rental store, it is easy to manage. The storekeeper just kicks out any curious kids out of the shops. In the world of mobile, it is not so easy. They say porn and technology has always worked together so well because each meets the needs of the other. Nerd needs anorak.

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7 New Profit Opportunities in Mobile Retail

We’re starting to experiment with something new at Futurelab which should make Chris Anderson proud. In the past, we have occasionally published reports on the things that were wrong in an industry or situation. But we got frustrated at ourselves because we felt like we were telling the patient that he was ill, yet didn’t provide the medicine. Especially as – because of all our research work and projects – we are sitting on more of that medicine than we can process.

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Six Social Media Trends For 2010

Originally posted on The Harvard Business Review blog

In 2009 we saw exponential growth of social media. According to Nielson Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that's my guess. What are the near-term trends we could see as soon as next year? In no particular order:

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Send SMS to Complete This Ad

This Axe ad from Uruguay is the best mobile "send SMS and get something" implementation I've seen. Send a text message after dark to a phone number listed on the ad, and you'll get the missing fragment of the picture. Good teaser, meaningful payback. Very smart.


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Serious Games as Mobile Learning At School

Students at Notre Dame High School in Sheffield will soon be enabled to use their personal mobile devices - including mobile phones - in the classroom and around the school. This radical move is the result of recognising that mobile devices have a role to play in the modern curriculum, says Paul Haigh, Notre Dame’s assistant head teacher, with a responsibility for specialisms and innovation.

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NextGen of Immersive Mobile Branding

by: Eliane Alhadeff

Via: SlideShare - Branded iPhone Apps - The Next Generation Of Immersive Mobile Branding

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Five Things that Probably Won't Happen in Social Media in 2009

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Target Clerk Bans Mobile Price Checking

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Future Now: Reality Augmented Through Mobile Phone

by: Ilya Vedrashko

This is the future of mobile search and augmented reality as imagined by a Tokyo designer and published in February 2008.

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