mobile

Instagram Beats Twitter in Daily Mobile Users. Engagement Significantly Higher

Showcasing the growth of the so-called visual web, Comscore (vla All Things D) today came out with figures to show that, in the US at least, Instagram had 7.3 million daily active users (DAUs) beating Twitter’s 6.9 million.

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How Mobile Apps Keep Shoppers’ Footprint Local

Today, many are touting the benefits of buying locally produced products because — all else being equal — these products have less of an environmental footprint because they travel shorter distances to market. Yet, there has been less attention paid to how far shoppers travel to make their purchases — and the opportunity to reduce their environmental impact when doing so.

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The Attention Economy Is Now the Location Economy

It's not all unicorns and rainbows in Silicon Valley these days. Already, voices are starting to grumble that it is The End of the Beginning for Silicon Valley, that Startups Are Boring, and that Facebook is the Last Great Company of the Desktop Age. And they’re right -- the wonderful burst of innovation that brought us companies like Facebook, Twitter, Foursquare, Zynga and Groupon is starting to run its course.

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How Mobile Apps Keep Shoppers’ Footprint Local

Today, many are touting the benefits of buying locally produced products because — all else being equal — these products have less of an environmental footprint because they travel shorter distances to market. Yet, there has been less attention paid to how far shoppers travel to make their purchases — and the opportunity to reduce their environmental impact when doing so.

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Google SearchFirestarters 2: The Mobile Future

Last week saw the great and the good of the Search Marketing world (and a number of interested generalists) come together for the second in our spin off series of SearchFirestarters events, this one on the subject of mobile. As I said in the run up mobile is such a rich subject right now so we chose to focus on not only what marketers need to think about today, but on what the future could look like, and we had a great line-up of speakers from client, agency and media owner side to help us.

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The Future Isn't About Mobile; It's About Mobility

Originally posted on the Harvard Business Review

While the globe grapples with uncertain economic realities, "mobile" appears to be gold.

Facebook is expected to announce their uniquely targeted mobile advertising model before the end of the month. Amazon is talking to Chinese manufacturer Fox Conn with ambitions of building their own mobile device to serve as a complement to Amazon's considerable digital ecosystem of products and services.

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Jakob Nielsen Dissects the Olympics Web and iPad Designs

I regularly feature Mr Nielsen’s opinions. He really does know what he is talking about and he writes in an engaging and direct manner.

So what does he think about the Olympics? Read it here.

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Should We Build a Mobile App, or a Mobile Website?

by Rick Burgess

As we all know the web is constantly changing, new platforms seem to launch every day, and new development techniques are being touted as the future of live as we know it most weeks.

One piece of advice that has remained consistent over the last few years is that brands need to evaluate how customers use their services when on the move.

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Hey Internet Providers: Data Wants to Be Free, Too!

Last summer, the fastest way to spend $50 in America was to fill up at the pump. This summer, the fastest way to blow through $50 might be streaming videos and music from the Web to your smart phone. From cable companies to wireless providers, the companies that provide the tubes of the Internet are waking up to the sheer amount of data that’s coursing through their networks and cooking up new pricing plans that are based on data usage.

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From Islands To Ecosystem: Connecting Social, Digital + Mobile

From Web And Desktop To Anytime, Anywhere.

In the early stages of digital, businesses first dipped their toe on the Web by launching brochure like Websites which had to be located initially through a browser "URL" (WWW) followed quickly by search engines which organized the Web. Today, the Web and the digital landscape looks dramatically different compared to the Internet's frontier years. For starters, the Web has become mobile, with 1.2 billion of the world's population accessing the Web through a mobile browser.

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