Nicholas Christakis discusses some of the ways in which our influences are shaped by the social networks we live in. These networks can be so vast, that the connections often go unseen. Christakis uses the example of depression, showing that a person’s stress often rubs off on those around them.
In 2009 the smart guys at Nokia started to think about categorising and planning media according to how it was evolving. The “earned media” category was a nice way to summarise all activities related to social networks and social media.
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