Karl Long

August 31, 2007

Technorati - Why Crossing The Chasm Is Not Always a Good Idea

Karl Long, Web 2.0, early adopters, marketing, Peter Kim, Mack Collier, ToddAnd, blogging, Crossing the Chasm, Dave Sifry, Technorati, AdAge, metrics

August 25, 2007

Anonymous Edits To Wikipedia Revealed Through Wikiscanner

by: Karl Long

online, consumer generated media, Wikipedia, Internet policy, Karl Long, ethics

August 23, 2007

Social Gestures, Objects, and Equity

by: Karl Long

Hugh over at gapingvoid raises the interesting point that even though the market for companies to create and deliver one way “messages” is dissapearing, demand for PR, marketing, and advertising professionals is growing. The question is now that we don’t control the “message” what are we doing?

To quote Hugh:

branding, Karl Long, word of mouth, social media, role of marketing, online, customer experiences

August 16, 2007

One Word Equity - Saatchiâs Brand Strategy

by: Karl Long

media, advertising, Saatchi, Karl Long, brand strategy, change

August 10, 2007

Brilliant Video On Social Bookmarking Even Your Mother Will Understand

by: Karl Long

Also check out their introduction to wikis. Reminds me of the wonderful series of posts on Lifehacker called UltraNewb that are basic lifehacks for the non-nerds.

Karl Long, video, social media, online

August 7, 2007