Karl Long

Apple, Google and Everyone Else - Who Owns the Customer Experience?

by: Karl Long

It's funny, I would suggest that Apple and Google probably have very different design processes and certainly a very different culture so what is the common denominator?

apple google and you

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Social Media Biggest Shift In Marketing Strategy Since Television?

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The Clue Train 10 years on

by: Karl Long

The cluetrain manifesto, a book
conceived 10 years ago, predicted and described many of the forces that
have been most disruptive to business enabled through "web 2.0″.

A powerful global conversation has begun. Through the Internet, people
are discovering and inventing new ways to share relevant knowledge with
blinding speed. As a direct result, markets are getting smarter--and

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What Do You Do During Commercials? 95% Not Watching

by: Karl Long

Just read this over at JaffeJuice and Joseph extrapolates that the chance basically only 5% of people with the TV on are actually paying attention to advertisements. Wow, I thought it was only half of advertising that was wasted, we just didn't know which half :-)

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Edumacation

by: Karl Long

Found this video on Jonnie Moore's always thought provoking blog. It's a collaboration of 200 students in an anthropology class that looks at the defining characteristics of students today.

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JibJab 2007 Year in Review and Season's Greetings

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NPD Report 63% of Americans Playing Video Games

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Bubble 2.0 Video

by: Karl Long

LOL, is it me or is this guy taking some swipes at scoble:

“blogging even if your wrong” when scoble was talking about search and then the closing classic picture of scoble leaving the apple store in triumph with the iPhone?

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Open Social - the Social Network For Companies Scared Of Facebook

by: Karl Long

And myspace might be saying “Thanks for the add” to google as well.

I had initially thought this story from Tech Crunch was like a formation of a “coalition of the willing” with the other social networks, but I’m begining to think it might have much bigger implications.

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The Experience Is The Product

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