Karl Long

Content Will Follow The Money

by: Karl Long

YouTube may be an upstart but it is going to get killed if it doesn’t find a way to compensate the content creators, because the content creators will follow the money in a heartbeat.

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Brief History of Branding

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OOBE - Out Of Box Experience

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Advertising 2.0 - How Micromedia Effects Advertising

by: Karl Long

Paul Beelen, a Spanish language blogger has written a nicely presented whitepaper called Advertising 2.0, which comes nice polished package, making it ideal for the executive in your life that “isnt’ getting it”.

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Business Networking That Doesn't Suck

by: Karl Long

Biznik.com A small Seattle based business networking site started by Dan McComb, it focuses on encouraging F2F networking, and referring business. One of the very interesting aspects of this is that “good behavior” like referring people business gets you kudos and builds your reputation.

biznik kudos

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Threadless.com - Customer Driven Innovation/Design

by: Karl Long

Threadless.com is a T-Shirt company and it has some of the coolest, most beautiful, original T-Shirts I’ve ever seen.

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Edelman on the Future of PR and the Me2 Revolution

by: Karl Long

Smart companies must reinvent their communications thinking, moving away from a sole reliance on top-down messages delivered through mass advertising.

Here’s some high points:

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Video Games Aiming for the “Massive Market”

by: Karl Long

“Brain Age” is here, and yes it’s a video game, but it’s not aiming for what would normally be considered the mass market of boys 18-30 or “gamers”, it’s going for the “massive market” of people who want to “train their brain”.

With tag lines like:

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American Game Companies Miss The Boat Focusing on Mass Market

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Marketing vs. Micromarketing - Moving from Mass Market to the 'Massive Market'

by: Karl Long

Isn’t micromarketing just marketing but smaller and targeting fewer people? Short answer no, and let me just preface by saying, there is so much to say on this topic that i feel like a general going into battle, you’re not all going to make it. So in the spirit of writing upside down for the web I put a table together with some preliminary ideas on how micromarketing is distinct from marketing.

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