consumer control

Online Reviews and Small Businesses

by: Guy Kawasaki
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One of fortunate outcomes of the “democratization of information” is that anyone can now be a critic.

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Are Social Sites this Centuries Penny Press?

by: David Polinchock

I decided to take the plunge this weekend and spend a great deal of time at Youtube.com. The NY Post recently wrote how youtube could now be worth $1 billion, finally making it worthy of a plan by Dr. Evil.

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Sneak Preview: Beyond Marketing: In Praise of Societing by Bernard Cova, Olivier Badot, Ampelio Bucci

by: Yann Gourvennec

SOCIETY by Sabin Corneliu BoragaBeyond Marketing: In Praise of Societing

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Changes Today are Comparable in Impact to Birth of Mass Media

by: Lynette Webb

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People Formerly Known as the Audience

by: Lynette Webb

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A TV Pilot That Never Aired Gets Viral

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Power Consumer is The New PC

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Interpublic Chief Talks Media & Audience Fragmentation

by: Josh Hawkins

At Adweek's MIXX Conference and Expo, Mark Rosenthal, chairman/CEO of Interpublic Group of Companies Inc.'s media business, described what he believes are the key trends that will radically impact advertising and agencies over the next few years (via DMnews):

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