consumer control

The Sustainability Challenge Is Complex. Is Ecolabelling the Answer or Just Another Greenwashing Tool?

No one will disagree that today’s customer is empowered like never before. With social media and other connectivity, they are able to acquire more detailed information about brands, products and services in order to make smarter decisions; everything is just a few clicks away. Any green-washing or eco-washing can last only for a few clicks. Customers can access new knowledge about the behavior of companies and can more readily question and challenge this behavior.

Continue Reading

An Introduction to Social Media and Social Media Marketing

by: Scott Goodson

I have had several people ask me to re-post the StrawberryFrog white paper our strategic group wrote earlier this year on social media. Since then we have created several other campaigns including the Agent Provocateur luxury fashion brand/online retailer social media campaign and the work for Scion a division of Toyota. So we have garnished some important learnings.

Continue Reading

Real Time Marketing Is Opportunity for the Jack Bauer of Advertising

by: Scott Goodson

How do you think real time marketing affects what traditional marketers do? How do big marketers cope with the idea that you spend months on end planning, creating, producing and then launching major campaigns that could get hijacked by consumers using blogs, Facebook, or the weapon of choice: Twitter.

Continue Reading

BBC Report on Increasing Influence of Blogs

by: Mark Rogers

Julian Smith of Jupiter Research highlights the increasing influence of blogs in a piece for the BBC website in the context of the WeMedia forum. He mentions Market Sentinel’s Dell case study as an example of evidence showing that bloggers can be influential.

Continue Reading

Consumers Are the New Brand Managers

by: Mark Rogers

Internet World took place in London this week. Jonny Rosemont of Weber Shandwick has posted a nice summary of the key lessons. Here is part of it:

“Digitising is changing the world but it shouldn’t change communications strategies i.e. it is still all about giving people what they want.

Continue Reading

Tagging Moves from the Virtual to the Real World

by: Idris Mootee

Wonder who actually invented tagging? Many are quick to say social tagging started with del.icio.us and social voting started with digg. Back in 1991, Xerox PARC was working on such ideas in a system called

Continue Reading

Advanced Brand Masterclass Discussion: What Are the Major Challenges with Brand Today?

What Are the Major Challenges with Brand Today? Great Insights from Participants

by: Idris Mootee

These are very insightful. We need to hear more from more people. Keep coming. For those who have registered (by leaving a note on the original posting) I will be sharing a collection of some good readings and I will push them to your mailboxes every now and then. Pls let me know if you have not received anything, it means I've missed some names.

Continue Reading

Web 2.0, Media 2.0 and Agency 2.0 - What Do You Mean?

by: Idris Mootee

I
wrote about Media 2.0 a few weeks ago and I want to write more on this
subject. I have been meeting with a lot of senior executives and
clients these days and when I ask people what is Web 2.0, some are
quick to list an inventory of tools (trust me, we have numerous debates
on this among ourselves before we started idea couture and we were

Continue Reading

Branding in the Post-Modern Culture When Consumer Transcends the State of Being the Subject in a Society

by: Idris Mootee 

Brands
are transforming themselves and I would argue they are becoming more
and more important. They exist beyond the ads and the products, they
are trying to find new ways to get inside your home and be part of your
life in the form branded content, branded entertainment, branded

Continue Reading
Subscribe to RSS - consumer control