"Society is fixated on the alcohol problems caused by young people who binge drink in public, or the small number of alcoholics who are literally drinking themselves to death," says the director of the Institute of Alcohol Studies.
Half of all Americans over age 60 use the Internet, as do more than 80% of Baby Boomers, according to new research from Focalyst, a joint venture between AARP and The Kantar Group, one of the world's largest research and consultancy networks.
You are going to see this statement appearing in lots of articles and reports: “Eighteen-to 26-year-old Gen Yers are integrating technology into their daily lives at a faster rate than any other generation, according to Forrester Research”.
It is well established that consumer beliefs influence purchasing behavior. For consumer products that support or reinforce underlying consumer beliefs, marketers should focus on activating favorable behavior.