consumer behaviour

August 28, 2006

MySpace Users Grow Unhappy Over Fake Profiles

So the lowest-hanging fruit's gone now and it's time to move from the static and fake (yeah, fictional) MySpace profiles to something more innovative and interactive.

consumer generated media, consumer behaviour, social media, online, MySpace, Ilya Vedrashko

August 27, 2006

Uncommon Uses: Podcasting

by: Karl Long

consumer behaviour, on-demand media, consumer generated media, podcasting, Karl Long

August 25, 2006

US 12-24 yr olds spend 20% longer online than a year ago

by: Lynette Webb

MySpace, social media, media consumption, consumer behaviour, online, young, Lynette Webb, US

August 23, 2006

Focalyst Researches the Online Market

by: Dick Stroud

Half of all Americans over age 60 use the Internet, as do more than 80% of Baby Boomers, according to new research from Focalyst, a joint venture between AARP and The Kantar Group, one of the world's largest research and consultancy networks.

report, Dick Stroud, media consumption, customer insights, consumer behaviour, grey, online

August 16, 2006

Casual Game Audience Preferences

by: Ilya Vedrashko

consumer behaviour, Ilya Vedrashko, casual games, gaming

August 11, 2006

In a Decade Virtual Worlds Will Be Normal

by: Lynette Webb

Click image to enlarge.

online, digital living, consumer behaviour, virtual worlds, Lynette Webb

August 1, 2006

I Wonder What This Really Tells Us

by: Dick Stroud

You are going to see this statement appearing in lots of articles and reports: “Eighteen-to 26-year-old Gen Yers are integrating technology into their daily lives at a faster rate than any other generation, according to Forrester Research”.

media consumption, young, report, consumer behaviour, Dick Stroud, grey, online

July 30, 2006

Green Brand Learnings

by: David Wigder

consumer behaviour, customer insights, learning, green marketing, branding, green, David Wigder

July 25, 2006

Beliefs Influence Green Behavior: Lessons from Guatemala

by: David Wigder

It is well established that consumer beliefs influence purchasing behavior. For consumer products that support or reinforce underlying consumer beliefs, marketers should focus on activating favorable behavior.

green, David Wigder, Guatemala, decision making, value, green marketing, consumer behaviour, social responsibility, customer insights

June 23, 2006