consumer behaviour

MySpace Users Grow Unhappy Over Fake Profiles

by: Ilya Vedrashko 

So the lowest-hanging fruit's gone now and it's time to move from the static and fake (yeah, fictional) MySpace profiles to something more innovative and interactive.

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Uncommon Uses: Podcasting

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US 12-24 yr olds spend 20% longer online than a year ago

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Focalyst Researches the Online Market

by: Dick Stroud 

Half of all Americans over age 60 use the Internet, as do more than 80% of Baby Boomers, according to new research from Focalyst, a joint venture between AARP and The Kantar Group, one of the world's largest research and consultancy networks.

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Casual Game Audience Preferences

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In a Decade Virtual Worlds Will Be Normal

by: Lynette Webb

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I Wonder What This Really Tells Us

by: Dick Stroud

You are going to see this statement appearing in lots of articles and reports: “Eighteen-to 26-year-old Gen Yers are integrating technology into their daily lives at a faster rate than any other generation, according to Forrester Research”.

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Green Brand Learnings

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Beliefs Influence Green Behavior: Lessons from Guatemala

by: David Wigder

It is well established that consumer beliefs influence purchasing behavior. For consumer products that support or reinforce underlying consumer beliefs, marketers should focus on activating favorable behavior.

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Koreans Have Bought 1m Mobile TV Receivers in 6 Months

by: Lynette Webb

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