consumer behaviour

B2F Connections

by: Dick Stroud

According to WS’s study, titled "B2F Connections," boomers serve as important information sources for fellow boomers when making purchasing decisions.

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Most people aren't interested in reunions because they use Myspace to keep up

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Consumers and the Great, Green Chasm: Why Don't Americans 'Shop Their Talk'?

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55 percent US teens are members of a social network

by: Lynette Webb

A few weeks ago Pew Research released another of their great surveys into how the Internet is being used in the US. Oh how I wish there were equivalents to Pew in other countries, who published so regularly and made their results freely available!

Click image to enlarge.

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Real Mystery Shoppers

By: Ilya Vedrashko

Retailers, beware. The Big Customer is watching you! And takes pictures. And blogs.

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Green Consumer Behavior - Part II: Evolving Social Norms toward the Environment

by: David Wigder

Joel Makower’s recent blog entitled “Is ‘Carbon Neutral’ Good Enough?” speaks to the growing trend to offset carbon emissions generated from personal or business activities.

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Green Marketing through Behavioral Targeting

by: David Wigder

An Interview with Dave Morgan, Founder and Chairman of Tacoda  

With diverse demographics and evolving attitudes toward eco-friendly products, green consumers are an elusive segment to characterize, let alone target.

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Green Consumer Behavior– Part I: Information Paradox

by: David Wigder

Understanding consumer behavior is critical for any marketer, and is especially important in regard to environmental products and services. 

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the cost of lying

by: danah boyd

This afternoon, i did an interview with MTV. Although the clip will be only 3 minutes in length, they interviewed Zadi Diaz and i for almost two hours. The core of our conversation concerned the story of a teenage boy who wrote a suicidal message on his MySpace.

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Netflix Battles Paradox of Choice with $1M Award

by: Ilya Vedrashko

Netflix is giving away one million bucks to anyone who comes up with a better movie recommendation system than what they are currently using.

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