consumer behaviour

Is Web 2.0 a manifesto for anarchism?

by: David Jennings

Here are some chapter headings from a book I read on holiday:

The Theory of Spontaneous Order
The Dissolution of Leadership
Harmony Through Complexity
Topless Federations

Anarchy In Action book cover

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BrandChannel.com are featuring Boomers

by: Dick Stroud

BrandChannel decided it was about time it did a feature on Boomers. If you know anything about the Boomer / 50-plus market you aren’t likely to learn very much. Lots of broad sweeping statements and the usual splattering of Boomer facts and examples.

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Opportunity Fading: Why The New Second Life Offers Less for Business

by: C. Sven Johnson

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Tackling Claims of Greenwashing

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London Goes Carbon Crazy

by: Joel Makower

To paraphrase Kermit: It isn't easy being red, white, and blue.

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More 55+ Internet users than 35-44 year olds

by: Dick Stroud

UK internet users aged 55-plus are set to overtake 35-44 year olds as the demographic age group with the largest representation online. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.

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The Many Shades of the Eco-LOHAS-Sustainable-Green Consumer

If you've been tracking the green marketplace lately, there's a good chance your head is spinning. It's not just the endless polls and surveys, which continue their relentless march toward the trivializing of just about any environmental concern or issue.

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'Bank of Mum and Dad' lend £18,000 on average for first homes

by: Dick Stroud

Nearly a third of potential first-time buyers (31%) anticipate financial help from their parents, according to new research commissioned by the Council of Mortgage Lenders. But even more (35%) say that they would need financial help to be able to enter the housing market.

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Ten (Nine) Questions with Anastasia Goodstein

by: Guy Kawasaki

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The pivot generation and the 'poly-household' purchasing trend

by: Dick Stroud

I receive a newsletter called Phil Lempert-Facts, Figures & The Future that often contains some interesting bits and pieces. This edition had more details about Nielsen’s ‘pivot’ generation. This is the revelation that Boomers spend money on their kids and parents.

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