consumer behaviour

Green Consumers and the Mushiness Index

by: Joel Makower

A new market research study of Americans' green passions and buying habits is out this week, from the venerable Yankelovich.

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Is Web 2.0 a manifesto for anarchism?

by: David Jennings

Here are some chapter headings from a book I read on holiday:

The Theory of Spontaneous Order
The Dissolution of Leadership
Harmony Through Complexity
Topless Federations

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BrandChannel.com are featuring Boomers

by: Dick Stroud

BrandChannel decided it was about time it did a feature on Boomers. If you know anything about the Boomer / 50-plus market you aren’t likely to learn very much. Lots of broad sweeping statements and the usual splattering of Boomer facts and examples.

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Opportunity Fading: Why The New Second Life Offers Less for Business

by: C. Sven Johnson

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Tackling Claims of Greenwashing

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London Goes Carbon Crazy

by: Joel Makower

To paraphrase Kermit: It isn't easy being red, white, and blue.

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More 55+ Internet users than 35-44 year olds

by: Dick Stroud

UK internet users aged 55-plus are set to overtake 35-44 year olds as the demographic age group with the largest representation online. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares to 23.5% of Internet visits from 35-44 year olds.

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The Many Shades of the Eco-LOHAS-Sustainable-Green Consumer

If you've been tracking the green marketplace lately, there's a good chance your head is spinning. It's not just the endless polls and surveys, which continue their relentless march toward the trivializing of just about any environmental concern or issue.

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'Bank of Mum and Dad' lend £18,000 on average for first homes

by: Dick Stroud

Nearly a third of potential first-time buyers (31%) anticipate financial help from their parents, according to new research commissioned by the Council of Mortgage Lenders. But even more (35%) say that they would need financial help to be able to enter the housing market.

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Ten (Nine) Questions with Anastasia Goodstein

by: Guy Kawasaki

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