consumer behaviour

Book Review: Predictably Irrational

by: Roger Dooley

Predictably Irrational by Dan Ariely does a great job of demolishing the idea that people make decisions in a rational manner. Ariely, a behavioral economist at Duke, describes dozens of experiments that show how we procrastinate, when we cheat, how we interpret prices (definitely a neuromarketing hot button), and much more.

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The Power of FREE!

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Multitaskers r-us

by: Gary Hayes

Turn off the TV, get off the phone and pay attention! Been doing some recent audience research and feel the need to opine. I talked about this in previous posts but not looked in great detail at some of the interactive, cross-media implications of this very current evolutionary trait.

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Cumulative Advantage Versus the Wisdom of Crowds

by: David Jennings

There's an interesting article in Sunday's New York Times about how we arrive at collective judgements of cultural products.

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Introducing Jennings' Law

by: David Jennings

At yesterday evening's Music Tank event in London someone who'd just received an advance copy of my book mentioned that they'd seen the heading "Jennings' Law" in the table of contents, and asked me to explain.

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Consumers Itching to Talk to Brands

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Internet: Twice as Influential as TV; Eight Times as Print Media

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

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Fashion Psychology

by: Roger Dooley

Our tastes in fashion, and indeed, our ideas in general, are almost never the result of a solo creative effort. Rather, they are influenced by collective behavior of which we may or may not be consciously aware. Robert L. Goldstone and a team of researchers at Indiana University have been modeling collective behavior in a laboratory setting to determine how idea propagate in different social arrangements.

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Where Can Social Media Go?

by: Scott Goodson

My vision for social media is a much broader, much bigger, more invasive media than we can even imagine today. With Gen-y growing up using this medium as their main medium, I only have to look at the boomer generation to see the hundreds of new industries that were created on the back of film and TV with this age group.

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SKI Is Alive an Kicking

by: Dick Stroud

The dreadful term Spending the Kids Inheritance (SKIing) is one of the few age-jargon phrases that has stuck in mainstream language.

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