research

Exercise, Weight Loss, & Your Brain

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we’ve all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted pounds.

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Daydreaming Key to Creativity


When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an expert in the unlikely subject of daydreaming, and has released findings that our brains are MORE activated than normal when we let them wander:

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SEO: Beyond Text

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Virtual Market Research

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Neuroarchitecture Gets More Attention

by: Roger Dooley

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the public eye.

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Longer Life but at What Cost

by: Dick Stroud

I am always crowing on about the effects of lengthening life expectancy but this research from Japan was a real wake-up call (Trends in healthy life expectancy in Japan: 1986 – 2004).

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Breaking News - Perfume Turns Guys On

by: Roger Dooley

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh?

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Subconscious Sniffing

by: Roger Dooley

It’s no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just how sophisticated that process can be. Specifically, brain scans showed that women responded differently when they smelled the sweat of sexually aroused males, even though almost none of the women were consciously able to identify the smell as sweat.

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Superhero Super-Priming

by: Roger Dooley

OK, here’s a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit… (DON’T read further until you have jotted down some ideas.)

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Your Brain on Coupons

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