research

The Brain on 'Chilling' Music

by: Roger Dooley

In Audio Branding, I wrote about subtle uses of music to influence our behavior. Most of the uses of music for branding or sales enhancement are so subtle that listeners may not be consciously aware the music is even playing - it’s simply part of the environment. Indeed, it seems that subtlety is the goal of Muzak and others trying to create an auditory environment.

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Convince with Confidence

by: Roger Dooley

Is it better to know your stuff, or act like you do? If you are in the business of convincing other people, whether as a consultant, salesperson, team member, or almost any other position that requires others to believe you, it pays to be confident. Don Moore from Carnegie Mellon’s Center for Behavioral Decision Research has published new research showing that confidence even trumps past accuracy in earning the trust of others.

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Happy People See More

by: Roger Dooley

Vision is vision, right? Maybe not. New research at the University of Toronto shows that what we see is actually affected by our mood:

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Exercise, Weight Loss, & Your Brain

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we’ve all had friends who gushed about starting a modest walking program, for example, and saw themselves drop unwanted pounds.

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Daydreaming Key to Creativity


When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to University of British Columbia psychology professor Kalina Christoff. The UBC prof is an expert in the unlikely subject of daydreaming, and has released findings that our brains are MORE activated than normal when we let them wander:

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SEO: Beyond Text

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Virtual Market Research

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Neuroarchitecture Gets More Attention

by: Roger Dooley

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer architects received little public attention. Now, however, the field is again in the public eye.

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Longer Life but at What Cost

by: Dick Stroud

I am always crowing on about the effects of lengthening life expectancy but this research from Japan was a real wake-up call (Trends in healthy life expectancy in Japan: 1986 – 2004).

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Breaking News - Perfume Turns Guys On

by: Roger Dooley

South Korean researchers have conducted an fMRI study that shows that perfume can arouse some men. Shocking news, eh?

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