research

Growing Older in America

Growing Older in America by the Health and Retirement Study (HRS) is a serious bit of research. It contains 108 pages packed with research about all aspects of ageing in the US. It covers health, retirement, finance… all of the subjects you would expect.

 

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The Generation Gap Is Not What It Was

A new report from Pew that looks at issues surrounding the “generation gap”. I will not attempt to summarise the reports findings – it contains lots of charts, tables and stuff.

 

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Teens Don't Tweet... Or Do They?

Yesterday, Mashable reported Nielsen's latest Twitter numbers with the headline Stats Confirm It: Teens Don't Tweet. This gained traction on Twitter turning into the trending topic "teens don't tweet" which was primarily kept in play all day yesterday with teens responding to the TT by saying "I'm a teen" or the equivalent of "you're all idiots... what am I, mashed potatoes?"

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Synthetic Fear: How to Make a Scary Movie

Over the years, movie-makers have tried to go beyond what’s on the screen to scare theatergoers. In the 1950s, director William Castle startled those viewing his horror films, notably The Tingler, with gimmicks like vibrators installed under some theater seats. When the creature escapes into a theater in the movie, Vincent Price’s voice warns the viewers that the Tingler is loose and tells them to scream. At this moment, the theater projectionist would activate buzzers under the seats of a few people in the audience, often eliciting the desired screams.

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Video Games Make You Smarter... Really!

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Word of Mouth (Offline) Works Better than Online Social Media

The argument is more complex than my title suggests but that is the gist of the conclusions from a recent Harris research.

The thing that fascinated me was the results to the question: “"Thinking of that most recent product or service purchase, which of the following methods of gathering information, if any, did you use to identify the choices of product or service you considered for purchase? Please select all that apply."

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Study: Why Golfers Choke

The game of golf is more mental than most sports. Incredible size, strength, and speed aren’t required, although obviously considerable athletic skill is needed to succeed. What’s also necessary is the ability to control fine, precise movements when putting. Some golfers seem unaffected by pressure, and calmly sink putts even when a tournament title is on the line.

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The Brain on 'Chilling' Music

by: Roger Dooley

In Audio Branding, I wrote about subtle uses of music to influence our behavior. Most of the uses of music for branding or sales enhancement are so subtle that listeners may not be consciously aware the music is even playing - it’s simply part of the environment. Indeed, it seems that subtlety is the goal of Muzak and others trying to create an auditory environment.

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Convince with Confidence

by: Roger Dooley

Is it better to know your stuff, or act like you do? If you are in the business of convincing other people, whether as a consultant, salesperson, team member, or almost any other position that requires others to believe you, it pays to be confident. Don Moore from Carnegie Mellon’s Center for Behavioral Decision Research has published new research showing that confidence even trumps past accuracy in earning the trust of others.

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Happy People See More

by: Roger Dooley

Vision is vision, right? Maybe not. New research at the University of Toronto shows that what we see is actually affected by our mood:

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