In Managing by Mistakes, I wrote about the power of learning from mistakes. Some of the most successful individuals in different fields credit relentless focus on even small mistakes with their high achievement. Researchers at Columbia University divided student subjects into two groups, “grade hungry” and “knowledge hungry” based on a short survey, reports Newsweek’s NurtureShock column, and then tested them with general knowledge questions.
Roger Dooley mistakes neuromarketing motivation research experimentIt seems like everyone has a loyalty program these days. Buy a cup of coffee, and you get a punch card that promises a free cup after you purchase some number of additional cups. Shop at the grocery store, and you get points to reduce the price of gas. Our wallets bulge with partially punched cards, and our keyrings are stuffed with plastic bar code tags, all in the name of loyalty. (And, of course, you have to add the original loyalty programs – airline frequent flyer clubs and credit card reward programs.) Do these actually work?
brand loyalty motivation research reward Roger DooleyI’m a big fan of analogies; one of my favorites is equating customer relationships with personal, romantic relationships. If you ask a woman about the kind of guy she wants to marry, she might say, “handsome, rich, successful and exciting.” Fast-forward a few years and we see whom she actually marries: maybe a nice, average, middle-class bald guy who happens to be the best listener and makes her feel special. Perhaps these attributes that tipped the scale were ones that she didn’t anticipate or know how to value until she experienced them.
buying behaviour green products Jennifer Rice motivation sustainabilityby: Sigurd Rinde
If you like the occasional blinding flash of the obvious there's a book out - Management rewired: Why feedback doesn't work and other surprising lessons from the latest brain science by Charles S. Jacobs.
Basically takeaway is that the annual performance review is for the birds, and boss pressure is of dubious value.
organisational change motivation management Sigurd Rinde silosby: Jonathan Salem Baskin
(note: this is part 4 in this week's 5-part series on the brandification of our lives)
Lots of people shop for religion, and some even get their salvation custom-designed. It didn't used to be this way.
people motivation value religion branding brand image Jonathan Salem Baskinby: David Wigder
An interview with Brett Jenks, CEO, Rare Conservation Large mammals the like polar bear have a special place in our hearts and our imagination. They make cute stuffed animals for our kids and capture our fascination when we see them at our zoos. Today, however, the ice caps are melting and the polar bears are drowning because the ice is thinning. It is a visible sign that our climate is changing for the worse, and makes for a macabre story.
Brett Jenks motivation green climate change change campaign Rare Conservation David Wigder strategy social responsibility social marketing public awarenessby: Roger Dooley
Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI data.
Roger Dooley neuroscience young Kathy Sierra people neuromarketing motivation marketers fMRI education
