Marketing & Strategy Innovation

A Little Less Conversation, a Little More Action

If there is one event I would have hoped to attend this year, it is the Marketing 2.0 Conference which is taking place in Paris later this month. Put together by Nils Andres of the Brand Science Institute, it features a lineup of remarkable individuals to talk about the future evolution of marketing as we know it. Alas, travels take me elsewhere, so I will have to rely on blogs, Twitter and whatever shows up on Slideshare afterwards.

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Comments (0) • Posted on on 16 March, 2010 - 17:56
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Alain Thys conversations marketing 2.0 marketing change social media strategy

Innovation Is Getting out from under a Street Lamp

Legendary 3M inventor of the Post-it Note, Art Fry, shares his words of wisdom on innovation, creativity and getting disruptive products into the market. A wonderful read for all innovators, designers and entrepreneurs.

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Comments (0) • Posted on on 16 March, 2010 - 16:34
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Design Translator innovation disruptive

When Fancy Fonts Work

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I’m going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ones. If you are selling a costly product, describing it using a hard to read font will suggest to the viewer that more effort went into creating that product. As part of their ongoing cognitive fluency research, Hyunjin Song and Norbert Schwarz of the University of Michigan found that restaurant menus are one such case.

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Comments (0) • Posted on on 16 March, 2010 - 16:02
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Roger Dooley neuromarketing text menus restaurants

Marketing Can't Be Controlled by a Dashboard

dash·board

n. A panel under the windshield of a vehicle, containing indicator dials, compartments, and sometimes control instruments.

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Comments (0) • Posted on on 15 March, 2010 - 23:20
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Jonathan Salem Baskin marketing dashboards

A Tale of Two Countries: Japan, China, and the Low-Carbon Economy

I've had the good fortune to view the world through a Japanese lens over the past 10 days — specifically, the worlds of green business and clean technology, about which I've come to Japan to speak.

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Comments (0) • Posted on on 15 March, 2010 - 21:35
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carbon China clean tech Japan Joel Makower climate change competitiveness

The Business of Ageing Conference in Dublin

I have already written about this conference and how well run and attended it was.

Most of the presentations are now available for download. You can also see in graphic detail photos of the speakers, including a group shot with the Irish Taoiseach.

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Comments (0) • Posted on on 14 March, 2010 - 23:07
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ageing conferences Dick Stroud

Recent content

  • A Little Less Conversation, a Little More Action /Marketing & Strategy Innovation Blog/ - If there is one ... http://tinyurl.com/yleylhw
    1 hour 40 sec ago
  • Innovation Is Getting out from under a Street Lamp /Marketing & Strategy Innovation Blog/ - Legendary 3M ... http://tinyurl.com/yfamxj8
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  • When Fancy Fonts Work /Marketing & Strategy Innovation Blog/ - Now that you followed my advice in Convince ... http://tinyurl.com/yakz72h
    3 hours 59 min ago
  • Marketing Can't Be Controlled by a Dashboard /Marketing & Strategy Innovation Blog/ - dash·board n. A ... http://tinyurl.com/ybdtckt
    21 hours 58 min ago
  • A Tale of Two Countries: Japan, China, and the Low-Carbon Economy /Marketing & Strategy Innovation Blog/ http://tinyurl.com/yg6ce7r
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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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