Marketing & Strategy Innovation

Chief Not Listening Officer

The obvious - and rightful criticism - to the current fashion for Chief Listening Officers is that everybody in the organisation should be listening, not just one designated person or department.

But as this report suggests, Chief Listening Officers aren't really performing the touchy-feely task enshrined on their business card but instead bringing hard data-analysis skills to the torrent of online chatter about the brand. In fact, Susan Beebe - CLO at Dell - describes her job as building "complex queries."

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Comments (0) • Posted on on 7 September, 2010 - 20:57
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Chief Listening Officer customer feedback customer service Iqbal Mohammed listening

Employing Older Workers

Two people, who should know about the subject, have got together to write a book titled, Managing the Older Worker: How to Prepare for the New Organizational Order. Peter Cappelli (Director for the Centre of HR at Wharton) Resources and Bill Novelli, former CEO of AARP.

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Comments (0) • Posted on on 6 September, 2010 - 23:15
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Dick Stroud grey employees age workplace

How To Be an Effective Corporate Ambassador

An individual who aligns themselves with a larger organization and has established a reputation, let's say in a niche is no longer representing themselves, they represent themselves, and the organization they work for. In other words, they become ambassadors for both.

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Comments (0) • Posted on on 6 September, 2010 - 22:57
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brand ambassadors David Armano

An Epidemic of Losers

The content creation business is thriving these days, especially now that the Conventional Wisdom has all but freed it from having any direct connection or relevance to actually selling anything. Instead, one of the new deliverables of today's marketing is often a contest of some sort, which I think is even worse than not saying anything meaningful about a brand.

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Comments (2) • Posted on on 5 September, 2010 - 23:17
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competitions engagement Jonathan Salem Baskin marketing strategy user generated content

Radical Continuity: What Any Retailer Can Learn from Nordstrom

I’m coming to believe every good is a convenience good. A recent New York Times article reported that Nordstrom has integrated their in-store inventory with their online supply, meaning that anyone can get access to the entire inventory from any “location” — a physical store or online. They also report that Nordstrom’s management believes that this “innovation” has helped change their same store sales from a “negative growth” (don’t you love that term!) of 11.9% to a positive growth of 9%.

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Comments (0) • Posted on on 5 September, 2010 - 22:01
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John Sviokla Nordstrom lean retailing retail experience management

The Web is Dead? or Just in the Modularity Cycle?

Wired magazine recently announced on its cover that the Web is Dead. I confess I really like the magazine  despite some of the hyperbolic rants that Chris Anderson, Wired’s editor creates like his book “Free” — which is completely indefensible from an intellectual or factual standpoint.

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Comments (0) • Posted on on 4 September, 2010 - 21:57
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John Sviokla Web

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This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelab's clients, or the contributors' respective employers or clients.

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