Everyone is looking for a breakthrough. The massive shift in generation differences in consumer behavior and rapid technological shift are causing many companies to fail.... and it will happen fast. Companies that are stuck in their old mental model cannot breakout for many reasons. It is usually a combination of all that causes them to be irrelevant. It includes leadership’s blind sight, organization legacies and lack of foresights and the list goes on and on...
At the early stages of the Serious Games movement, in many cases they were made available to users free of charge or distributed within the client organization. Serious Games used to lack the budgets of entertainment games, so producers usually did not develop their own game engines (which could cost upwards of $5 million and 3-5 years of time), but instead leased popular game engines for game play.
Henry Ford famously said that his customers could a car painted in any color so long as it was black. Many people misunderstand that quote. It wasn’t that he didn’t care about his customers needs, but that manufacturing efficiency trumped style.
A while back I spent an afternoon talking with a team of future watchers from Toyota. They were touring the globe talking to people about the changing nature of the world and its impact on the types and volumes of cars that will be purchased.
Practice, the line of 3D, multiplayer Serious Games developed by Muzzy Lane Software for McGraw-Hill Education, which already includes Practice Operations, Practice Marketing, Government in Action, and Practice Spanish: Study Abroad, is about to get a new addition: Practice Medical Assisting.