In 1798, there were about a billion people in the world and economist Thomas Malthus predicted that overpopulation would lead to war and famine. In 1968, at 4 billion people, scientists published The Population Bomb and The Limits to Growth, whichpredicted the same.
James Surowiecki's column in The New York last week, Twilight of the Brands, seemed to suggest that brands are dying. He argued that the usefulness of brands as decreased given that "consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos."
A couple months ago, I wrote a post called The 15 Senses of a Great Customer Experience. The last of the 15 senses that I wrote about was the sixth sense: It doesn't hurt to be able to perceive those things that are not seen or immediately apparent. That intuition is something that will allow you to delight your customers.
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking.
At the beginning of the 20th century, most people lived as if it were the middle ages. Almost half of the US population was employed in agriculture. Life expectancy was less than 50 years. Indoor plumbing was rare, as was telephone use. There were very few cars and no airplanes.