Marketing & Strategy Innovation blog

Do You Guarantee Your Customer Experience?

Should companies offer guarantees for their products and services? Or is the better question, why don't they?

Continue Reading

Vendor Relationship Management (VRM) Is The New CRM (Youstice)

The concept of vendor relationship management isn’t quite new. It’s been around for at least four years as far as I can remember from my earlier work on the subject at the end of 2010. At the outset, I must admit the concept was a little bit lost on me even though I could well imagine that something was brewing in the background. Okay! There CRM systems were somewhat one-way and the vendor – consumer relationship pattern was a little on the top-down side; so what!?

Continue Reading

Don't Chase Unicorns

The unicorn is perhaps unique among myths in that the creature doesn’t appear in the mythology of any culture. The ancient Greeks, for all of their centaurs, hydras and medusas, never had any stories of unicorns, they simply believed that some existed somewhere.

Continue Reading

A Super-Simple Way To Make Your Prices Seem Lower… With One Catch

Want to make your prices seem lower without actually changing them? I’ve got a research-based technique that will do exactly that, with one small catch: your prices will only look lower to your male customers.

Continue Reading

Is Your Customer Experience Suffering from Short-Sightedness?

I originally wrote today's post for The DiJulius Group; it was posted on their blog on May 15, 2014.

Is your company short-sighted when it comes to the customer?

Continue Reading

Connect Internal Culture to External Cultural Movements

From What Great Brands Do: By connecting internal culture to broader cultural movements, great brands create futures in which they thrive and grow.

Continue Reading

Does Social Media Makes All of Us Phenomenologists?

It is every designer’s dream to design a chair. I have yet to meet an industrial designer that doesn’t want to design a chair or a car. It is a designer’s dream for those who study transportation design to design a car and I get it. Chairs and tables?

Continue Reading

What Kind of Communicating Generates an Uplifting Customer Experience?

The Interplay Between Communicating & Relating

The relating that occurs between human beings is a function of the communicating that is occurring between these human beings; the communicating that is occurring between human beings is function of the relating that is occurring. Which is to say that the communicating and relating are essentially in a dynamic dance with one another.

Continue Reading