Marketing & Strategy Innovation blog

Improving Inefficient Web Navigation Might Be the Wrong Answer if Causes Users Problems -Especially Older Ones

Really useful insights from NN/gFeatures meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

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SuperData Research Releases Global Games Market 2015 Report

According to SuperData Research, Inc. latest report released May 20, the Global Games Market is estimated to bring in $74.2 billion this year.

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Why Stock Buybacks Are Good for the Economy and Country

Self-interest has always been a primary tenet of capitalism. As Adam Smith famously wrote, “It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest.” Private interest, in the aggregate, is often a public good.

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Making Sense of Customer Words

I originally wrote today's post for Confirmit in May 2013. I've made some modifications.

How do you make sense of your customers' words?

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Improving the Customer Experience of London's Transport Network

I was really heartened to read this document about making London's transport network easier to use.

As a regular user of the network I am well aware of its limitations and the extreme pressure of numbers under which works.

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The Revolution Will Not Be Centralized

In his novel The CastleFranz Kafka tells the story of a man named “K” who is summoned by mysterious authorities for unknown reasons. He finds himself at the mercy of their bureaucracy and endless paperwork, which is carried out for a purpose that nobody can fathom but everyone seems to accept.

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Brand Experience Brief: Birchbox

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences.

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CX Journey™ Musings: Providing a Human Experience

Have you ever had an idea that needs a little boost to get to fruition?

Every once in a while, I get some random thoughts and ideas or some things that I question or ponder - and may not necessarily have enough content to write a full post or enough time to develop the concept. I've jotted down a bunch of these thoughts and haven't done anything with them. Time to throw them out into the universe! Introducing CX Journey™ Musings.

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How To Balance Push and Pull Marketing

For decades, marketers plied their craft according to a simple formula: Advertising creates awareness which in turn produces sales. This was not, as many would argue, a mistaken belief. Virtually all of the great brands of the 20th century were built using that model and many still prosper with it today.

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Maturity Re-Imagined, a Presentation from Ken Dychtwald - A Very Polished Performer

To be honest, not a lot that if you are working in the ageing business you will not have heard before but I think it is worth 45 mins of your life to listen to what Dychtwald has to say.

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