Marketing & Strategy Innovation blog

How To Advance Your Own Movement

Great brands don’t follow – they lead. That’s why they tend to ignore existing trends and advance their own cultural movements instead.

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Two Words That Change How People Think of You

Almost certainly, there are two words that have been drilled into you as important since the day you started talking.

Now, research shows these words have surprising power over how others perceive you.

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The Best Kept Secrets of Breakthrough. Everyone Should Start Practicing Them

Everyone is looking for a breakthrough. The massive shift in generation differences in consumer behavior and rapid technological shift are causing many companies to fail.... and it will happen fast. Companies that are stuck in their old mental model cannot breakout for many reasons. It is usually a combination of all that causes them to be irrelevant. It includes leadership’s blind sight, organization legacies and lack of foresights and the list goes on and on...


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How Your Mission Drives Your Strategy

Southwest Airlines is an unusual company. In an industry notorious for losing money, it has achieved over forty consecutive years of profitability. No one else comes close to matching that record. It makes you wonder why everybody doesn’t just copy their model.

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Amplify Disrupting Serious Games Business Development Models

At the early stages of the Serious Games movement, in many cases they were made available to users free of charge or distributed within the client organization. Serious Games used to lack the budgets of entertainment games, so producers usually did not develop their own game engines (which could cost upwards of $5 million and 3-5 years of time), but instead leased popular game engines for game play. 

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Do Your CX Improvements Rob Peter to Pay Paul?

When you make organizational improvements - be they for the benefit of employees and/or customers - are your efforts spot on or misguided? 

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Design Is Eating The World

Henry Ford famously said that his customers could a car painted in any color so long as it was black. Many people misunderstand that quote. It wasn’t that he didn’t care about his customers needs, but that manufacturing efficiency trumped style.

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Young People Are Driving Less and Buying Fewer Cars a Trend That Will Continue

A while back I spent an afternoon talking with a team of future watchers from Toyota. They were touring the globe talking to people about the changing nature of the world and its impact on the types and volumes of cars that will be purchased.

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Death of the Sales Funnel, Bad Body Language, and More – Roger’s Picks

Essential reading for the weekend…

They say money can’t buy happiness, but can science get you to a happier state? Lots of researchers are working on that, so the answer may be “yes.” Dr. Jeremy Dean (@PsyBlog) shares some of the latest work in Happiness: 10 Fascinating New Psychology Studies Everyone Should Know.

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Serious Games for Medical Assisting Instructors and Students

Practice, the line of 3D, multiplayer Serious Games developed by Muzzy Lane Software for McGraw-Hill Education, which already includes Practice OperationsPractice Marketing, Government in Action, and Practice Spanish: Study Abroad, is about to get a new addition: Practice Medical Assisting.

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