The modern world can be a dehumanizing place. Long gone is the sweet little old lady at the drugstore counter, replaced by big box retailers, brand logos and barcodes. We’re more often“handled” than serviced, calculated, rather than cared for.
today we'd like to introduce mister Ron Shevlin, the newest addition to our roster of syndicated MSI bloggers. Ron is a veteran marketing consultant, with over 25 years of experience in the industry. He's an analyst, a frequent keynote speaker a published author (Snarketing 2.0: The Book) and, of course, a mean blogger.
I started a CEM Toolbox series a year ago and only dabbled in it a couple times. Today I'll pick up with a post that was published on Delight's blog and will strive to add to the toolbox a few more times this year.
When I was a kid, my siblings, cousins, and I used to have fun tripping up on the answer to this riddle (or anti-joke, as it's apparently referred to) about fire engines. Have you ever heard it? It goes like this.
Travel enough, and you encounter a lot of elevators. This simple device can offer some interesting user experience lessons. Some are bizarre ones, like the incomprehensible control system I described in Don’t Redesign Your Elevator! The other day, in a perfectly fine Southern California hotel, I found elevators whose control panels all showed a virtually identical wear pattern. In every one of the four different elevators, the white paint was rubbed off the “L” marking the Lobby floor.
In 1798, there were about a billion people in the world and economist Thomas Malthus predicted that overpopulation would lead to war and famine. In 1968, at 4 billion people, scientists published The Population Bomb and The Limits to Growth, whichpredicted the same.