Marketing & Strategy Innovation blog

SuperData Research Releases Global Games Market 2015 Report

According to SuperData Research, Inc. latest report released May 20, the Global Games Market is estimated to bring in $74.2 billion this year.

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Making Sense of Customer Words

I originally wrote today's post for Confirmit in May 2013. I've made some modifications.

How do you make sense of your customers' words?

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Improving the Customer Experience of London's Transport Network

I was really heartened to read this document about making London's transport network easier to use.

As a regular user of the network I am well aware of its limitations and the extreme pressure of numbers under which works.

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The Revolution Will Not Be Centralized

In his novel The CastleFranz Kafka tells the story of a man named “K” who is summoned by mysterious authorities for unknown reasons. He finds himself at the mercy of their bureaucracy and endless paperwork, which is carried out for a purpose that nobody can fathom but everyone seems to accept.

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Brand Experience Brief: Birchbox

Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences.

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CX Journey™ Musings: Providing a Human Experience

Have you ever had an idea that needs a little boost to get to fruition?

Every once in a while, I get some random thoughts and ideas or some things that I question or ponder - and may not necessarily have enough content to write a full post or enough time to develop the concept. I've jotted down a bunch of these thoughts and haven't done anything with them. Time to throw them out into the universe! Introducing CX Journey™ Musings.

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How To Balance Push and Pull Marketing

For decades, marketers plied their craft according to a simple formula: Advertising creates awareness which in turn produces sales. This was not, as many would argue, a mistaken belief. Virtually all of the great brands of the 20th century were built using that model and many still prosper with it today.

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Maturity Re-Imagined, a Presentation from Ken Dychtwald - A Very Polished Performer

To be honest, not a lot that if you are working in the ageing business you will not have heard before but I think it is worth 45 mins of your life to listen to what Dychtwald has to say.

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Brand Book Bites from Do Over

The book: Do Over: Rescue Monday, Reinvent Your Work, and Never Get Stuck is a humorous, helpful book for anyone who wants to get more out of their work

The brain: Jon Acuff is a popular speaker and writer whose past books include New York Times bestseller Start

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Are There Are Any Flaws in Today’s Hot Theories on Leadership?

What does it take to cultivate strong relationships with the folks that you find yourself leading or managing?

As I listen to the folks in HR, and those that talk leadership, it occurs to me that a specific style/approach is being advocated: be nice to folks, listen to them, don’t lose your calm, delegate/share power, make them feel they matter…

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