Marketing & Strategy Innovation blog

Eight Most Common Marketing Mistakes That You Should Avoid Making

Everyone is an expert in marketing these days. And with social media, everyone is an ad critic. Not entirely a bad thing, but as marketers you need to know how to filter the noise. People need to understand the difference between STRATEGIC MARKETING, MARKETING COMMUNICATIONS and CHANNEL MARKETING

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How To Solve the Insoluble Problem of Employee Engagement and Customer Loyalty?

It occurs to me that when the same ‘problem’ keeps coming up then it worth taking a deeper look at the ‘the way of showing up and travelling’ (some call this mindset  or worldview) that generates the methods-techniques-tools for addressing the problem. 

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5 Quick Wins for Your Net Promoter™ Programme

When implementing a Net Promoter programme, many organisations grow impatient. The initial business case may look compelling, but it may take months or even years before the results from acting on customer feedback show up in the (financial) numbers.

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Neuromarketing Careers

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least some information that will let you arrive at your own answers.

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Why Isn’t What’s Good for Microsoft Good for the Country?

It used to be said that what was good for General Motors was good for the country. The thinking was that by supporting the engines of prosperity, we’re all going to be better off. Yet it would also seem that, in many cases at least, what makes industry successful can also improve the public sector.

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Achieving a Single Customer View Through Cross-Channel Data Integration

Today's post is a modified version of a post I originally wrote for Confirmit in March 2013. 

What steps are you taking to create a single view of the customer so that you can deliver a more-personalized customer experience? None? Don’t worry! You're not alone.

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Are You a One-Night Brand?

Imagine the following situation.

A man sees an attractive woman at a party. They talk and decide to have a few dates. After giving all the right signals for being a loyal, caring, trustworthy and relationship-oriented guy, he convinces her to spend the night. The next day he is gone and when she calls, it is clear he doesn't want to speak to her....

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What Is the Purpose of Business?

The recent “Race Together” initiative from Starbucks — and the criticism it generated — requires us to reflect on the purpose of business.

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