Marketing & Strategy Innovation blog

The Persuasion Slide Book, Coming Soon!

Some of my readers may know I’m working on a book that expands on my Persuasion Slide™ model. It’s a framework I developed for helping marketers and other persuaders think about each element of the persuasion process.

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4 Things You Should Know About Platforms

Steve Jobs didn’t want to build an app store. As Walter Isaacson describes in his biography of Apple’s founder, the famously controlling Jobs was wary of the “bandwidth” needed to police a veritable army of third party developers. At first, he wouldn’t even discuss it.

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There Is a Difference Between Business Turnaround and Business Transformation. It Is Easy To Tell Which Is Harder

All companies go through some kind of crisis at some point but what does it take to get out of it? There aren’t many successful turnarounds in large companies and the bigger the company and the longer the history, the more difficult it is for any turnaround and its success rate is lower. 

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Getting Everyone on the Same #CX Page

How do we ensure that everyone in the organization is on the same page when it comes to customer experience? 

My latest post has me thinking about a quote I stumbled upon the other day from Edmund Wilson:  

No two persons ever read the same book.

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Re-think Your Marketing Models

It’s brand new world out there. 500 million tweets are sent every day. Amazon sells over 250 million products. Over 27,000 reviews are posted on Yelp every minute. The average U.S. TV home now receives 189 TV channels.

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Improving Inefficient Web Navigation Might Be the Wrong Answer if Causes Users Problems -Especially Older Ones

Really useful insights from NN/gFeatures meant to increase user efficiency by reducing steps can end up hurting users if they do not conform to existing mental models and expectations based on past experiences.

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SuperData Research Releases Global Games Market 2015 Report

According to SuperData Research, Inc. latest report released May 20, the Global Games Market is estimated to bring in $74.2 billion this year.

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Why Stock Buybacks Are Good for the Economy and Country

Self-interest has always been a primary tenet of capitalism. As Adam Smith famously wrote, “It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest.” Private interest, in the aggregate, is often a public good.

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Making Sense of Customer Words

I originally wrote today's post for Confirmit in May 2013. I've made some modifications.

How do you make sense of your customers' words?

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Improving the Customer Experience of London's Transport Network

I was really heartened to read this document about making London's transport network easier to use.

As a regular user of the network I am well aware of its limitations and the extreme pressure of numbers under which works.

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