Marketing & Strategy Innovation blog

Cognitive Funnels, Powerful Call-to-Action, More… Roger’s Picks

This reading isn’t required… but you’ll miss out if you don’t read at least a few of our top picks for the week!

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Linking CX Strategy to Corporate Strategy & Brand Values

How do you link your customer experience strategy with your corporate strategy?

As many of you know, earlier this week we celebrated the second annual CX Day, a day to celebrate both customers and the professionals who work tirelessly to improve the customer experience.

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Frameworks for Understanding the Future of Work

Technology is changing work. It’s changing labor. Some imagine radical transformations, both positive and negatives. Words like robots and drones conjure up all sorts of science fiction imagination. But many of the transformations that are underway are far more mundane and, yet, phenomenally disruptive, especially for those who are struggling to figure out their place in this new ecosystem. 

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Peter Thiel’s 4 Rules for Creating a Great Business

In Silicon Valley, the PayPal Mafia reigns supreme. So much so that it is hard to think of any successful technology startup in the last ten years—from Facebookand LinkedIn to YouTube and Yelp—that hasn’t been touched by it in some way.

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The Transformation of Marketing

Descriptions of how marketing is changing usually refer to new digital capabilities and media channels. But a more foundational transformation is also taking place - one that is elevating marketing into a critical, core company capability and shifting the scope of what marketing entails.

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Put People in the Center of Word-of-mouth Marketing

Word of mouth marketing (WOM) may be the most effective marketing out there today, given the wide availability and accessibility of people’s opinions coupled with the continuing public distrust of company sales pitches. But WOM doesn’t just happen – nor does conventional marketing wisdom apply. WOM marketing is unlike any other kind of marketing out there and poses unique requirements as well as capabilities.

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How To Cause Customer Centricity by Shaping the Work Context (Part 1 of 3)

The Challenge

Imagine that you are the CEO of InterLodge. You face a big problem: your share price has been falling for some time. You need to do something to deal with the issues of high costs and low profitability. You find that the occupancy rate and the average price point per room are too low. And the surveys suggest that Interlodge’s customer satisfaction levels are well below where they should be.

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Why Some Content Marketers Succeed When Others Fail

1989 was a revolutionary year. From Berlin, Warsaw and Prague to Tiananmen Square and South Africa, the world order was completely overturned. Yet probably the most consequential event happened in a quiet lab in Lausanne, Switzerland.

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We Heart Banks

“Happy days are here again
The skies above are clear again
So let’s sing a song of cheer again
Happy days are here again.”
–Barbra Streisand

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