In an interesting conversation with clients this week the discussions were around the question: “should companies plan for the distant future (10 years and beyond) and what is needed to get out of a death spiral where a slow death is in the making?”
Does your company have a clearly defined set of guiding principles?
On the heels of the Amazon "exposé," I thought I'd tackle a slightly different angle of the story. I'm not going to weigh in on what's happening there - I don't work there, so I have no idea. Besides, there are always three sides to every story: yours, mine, and the truth, right?
Each of us has our own favourite stores; we all have those restaurants that we keep going back to. Some restaurateurs and retailers have managed to cultivate our loyalty and we love going to them. We tell our friends about them, we “like” them on Facebook, we gather groups to go to their stores with us.
It’s easy to get depressed about the world these days. Watch the news for five minutes or more and you’re bound to see signs of the apocalypse. War, poverty, climate change, a new pandemic, there always seems to be new trouble arising somewhere that threatens our health and security.
A long time ago, at the birth of the ageing business, there was a set of arguments that were always rolled out to justify why brands focus on the young. In those days young was 18-34, for many it still is but it has gone up a decade or two.
One of the topics that we set out to discover during out surveys past two years (note: take our survey this year, please? was whether organizations and practitioners were already on board with the concept of omni-channel. What we found out was pretty much in line with what we expected: it is too early for them to focus on it.
Everybody likes to operate in an environment of trust. When you deal with people you trust, things get done faster, stress is reduced and new opportunities open up. As E.M. Forster once wrote, “One must be fond of people and trust them if one is not to make a mess of life.”