Marketing & Strategy Innovation blog

On Cultivating Meaningful Connections With Customers or Why Technology Is The Path To The Dark Side

What does it take to build a connection between you and your customer?  Forget the talk, look at what businesses are actually doing.  What are they doing?  On what are the folks spending money and effort?

Are they not investing big sums of money on technology?  The answer, as lived, is that the way to build connection with your customers is through technology: marketing platforms, salesforce automation systems, customer service systems, CRM systems, e-commerce engines,  web content management systems, knowledge bases, chat functionality, CTI, mobile apps…..

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When Should a Brand Take a Stand? When It's Values are Clearly Defined.

Whether SNL knows it or not—they have just nailed the kinds of meetings marketing executives on both the brand and agency side will be having for the months if not years to come. While one team pitches "Cheeto executives" the same idea over and over again involving political hot topics—the other team in futility keeps trying to bring the brand back to more basic truths. People eat Cheetos because it's fun and they taste good.

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Employee brand engagement

If you are like most business leaders around the world, you probably want to improve your employee engagement — for good reason.

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The Action-Reaction Cycle: Consumer Activism Ignites Brand Response

The Action-Reaction Cycle

We're entering a new era of consumer activism as a result of societal divisions, a lack of distrust in once trusted institutions such as media and the mainstreaming of peer to peer information sharing enabled through social media. But how far should brands go to take a stance?

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The Five Phases of Decision-Making - Part 2

How well does your decision-making process work for you? Are you able to go from decision to solution to action with ease?

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Good Strategy and Effective Execution Necessarily Involves a Sound Appreciation of the Context

I find myself in the midst of an ocean of generalities: frameworks, models, recipes, formulas, 10 steps to…. Every one promising easy/quick arrival at the promised land merely by following the authors secret/revolutionary formula/recipe.

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The Five Phases of Decision-Making - Part 1

Have you adopted a decision-making process that works well for you?

If you have, I'd love to hear about it. If not, read on.

As a leader, your next best action is based on making a decision as to what that action will be. How do you arrive at that decision?

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