Mass affluent finance and investment advice

Capturing the Mass Affluent opportunity

Futurelab wants to equip a select number of financial institutions with the methodologies, tools and templates to capture this untapped opportunity and:

• Find and understand Mass Affluent consumers using customer insight discovery and big data techniques
• Roll-out goal-based risk profiling, while remaining fully compliant with current and emerging regulations
• Plot investment products on to the goal-based risk matrix to enable close-match product recommendations
• Bundle existing investment products into tailored customer-centric solutions
• Leverage IT to capture customer goal data, risk expectations, constraints, assets and liabilities and time horizons
• Construct portfolios, select investment products (equities, bonds, term deposits and funds) fitting the client’s goal-based profile
• Report on portfolio characteristics (risk, performance, fit with profile) for sharing with customers
• Develop a comprehensive commercial strategic plan, including brand strategies and pricing of investment advice
• Define and describe a profitable, customer-driven investment experience
• Meet the challenges of the digital transformation
• Support a full roll-out and implementation of your Mass Affluent strategy.

For a full description of our views, please refer to our Thesis Paper: How to profit from Customer-Centricity in the Mass-Affluent investment market.

If you would like a more extensive conversation on the topic of mass affluents, or discuss the ways in which your organisation can become more customer-centric, do not hesitate to get in touch.