Yann Gourvennec

Describing the Social Web in Just 5 Tags

A while ago, I was asked to describe the Social Web in just 5 keywords. Here are the 5 tags which I have chosen to summarise it:

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Building Outstanding Brand Advocacy with Social Media: A Matter of Hard-work!

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Scott Berkun Spells out the Myths of Innovation

(important notice: this post is the original and unabridged version of a post written for Bnet, to which I am a regular contributor)

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Why I Chose to Come to Likeminds and My Key Messages on Social Media

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My 10 Ingredients for Change Management

note: this post is the unabridged version of a piece which was written for Bnet.co.uk of which I am a regular contributor

One of the interesting things happening after the Likeminds conference on 25 February in Exeter, was the Likeminds Summit which actually took place on the following day at Bovey Castle in Dartmoor. Obviously, there were a bunch of like-minded people around the table dealing with the issues of how to implement social media properly for businesses.

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What the Cluetrain Manifesto Teaches Us on Social Media … 11 Years Later

this is the unabridged version of an article published and written originally for Bnet.co.uk of which I am a regular contributor

OK, “markets are conversations” but keep on reading anyway …

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Argenti Warns Social Media Revolutionises Corporate Communications

this is the unabridged version of an article published and written originally for Bnet.co.uk of which I am a regular contributor

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(10/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article is the last and final part in a series of 10 instalments

My recommendation: bringing real answers to real questions

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(9/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article will be published in 10 instalments

nine: quantity and flow of information

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(8/10) My Top 10 Tips for Implementing Social Media

continued from part one, this article will be published in 10 instalments

eight: openness, transparency and disclosure

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