Our Latest Trend Forecast: Widget Culture, Crowd Madness, Eco-Maniac, Privacy Frantic and Nearly Free

by: Idris Mootee

A very busy Sunday night trying to get ahead before week starts. I have been getting lots of calls and emails from organizations that want to discuss equity partnership with Idea Couture last few weeks. They range from agency holding companies to big tech players. Will continue with these dialogues and in the meantime work out our 2 year plan. Just reviewing our latest trend forecast for the next 18 months and I thought I would share some of them with you here.

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AARP Launches New Games Web Portal

by: Dick Stroud

AARP recently re-launched its web site. Part of the refresh is a new gaming area (sorry I should have said portal) provided by Arkadium.

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Coldplay vs. Judas Priest -or- The Benefits of Widgets

by: Nancy Baym

Last week, Coldplay made their new single “Violet Hill” available free for one week (one week? lame) for download from their official website. Last.fm tracked its listens and what a lot of them there were:

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The Widget Bell Curve

by: Josh Hawkins

No matter how you slice it, the numbers are compelling. MySpace now has over 110 million users and Facebook just passed 65 million. And the demographic profile is prime with the majority of users falling into the 18-35 bucket.

Not surprisingly, brand marketers are taking notice and scrambling
to figure out the best way to take advantage of social networks. They

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STA Travel: Innovation with widgets

by: Dominic Basulto

Last December, Newsweek predicted that 2007 would become "The Year of the Widget." In many ways, this prediction is turning out to be an accurate one.

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Call Them Web Page Bling

by: Lynette Webb 

I love this quote… not only does it so perfectly capture what they do, it also has the lovely juxtaposition of the term “widget” (which makes me think of very unsexy sprockets & spanners) and “bling”! It’s from a May 2007 Business Week article. www.businessweek.com/technology/content/may2007/tc2007052...

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