web resources

You want an eclectic reading list? This week we’ve got color psychology, mind-controlling bugs, big conversion tips, neuro-politics, business blog boosters, and more!

Here’s this week’s eclectic mix of worthwhile reading from around the Web. Also, things may look a bit different – check out our new, easier-to-read (we hope!) design. Let us know what you think in a comment!

Here’s what we discovered last week, with my own new content below:

We’re playing catchup after a rare vacation, so here’s the best of the best for the last couple of weeks!

Here’s our curated list of some great content we found this week!

I’m a complete believer in A/B testing, and I’m always skeptical of sure-fire techniques. But a post by Brian Dean (@Backlinko) shows some dramatic results achieved without exhaustive testing.

Here’s the best stuff we found this week, feel free to add your own pick o’the week in a comment!

Consumers pay little attention to packaging, and even many product makers consider it a minor part of the marketing mix.

Here’s some of the best stuff I found since last week… add your own great find in a comment!

Want to be the Titan of Twitter? The Giant of Google+? Demian Farnworth (@demianfarnworth), writing at Copyblogger (@Copyblogger), offers a simple way to focus your copy that is guaranteed to get your posts more engagement in Master This Copywriting Formula to Dominate Any Social Media Platform.

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

As usual, we’ve been scouring the web to bring you a few can’t miss content items. Here’s this week’s selection, and feel free to add your own in a comment!

We talk a lot about stories here at Neuromarketing, for one reason: our brains love stories, which makes them a powerful tool for marketers. Influence expert Danny Brown (@DannyBrown) hits on a key aspect of successful stories in Why the Human Story Will Always Beat Brand Storytelling.