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Innovation is Easy, not Hard!

by: Dominic Basulto

In this brief YouTube clip, legendary management guru Tom Peters says that the business of innovation is actually easier than one might suppose:

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Coke virtual thirst - update

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'I Am the Media', Now on Slideshare

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The Future According to Intel

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Who's Generation?

By: Stefan Kolle 

OK, maybe this is slightly off topic - but let's just pretend it's a part of our discussion on Grey Marketing. A group of over 90 (some over 100) year olds have been brought together as a band to record The Who's My Generation. Taking place in the Abbey Road studios, a lot of wonderful references are made for the careful observer.

Continue to watch this must see video!

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2007 The Year of B2B Video?

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Big Advertisers Insanity - The Upfront For A Theoretical YouTube Killer

by: Karl Long

In an recent article on MarketingVox with the headline “Advertisers Line up at YouTube Killer’s Door” they talk about how big advertisers are all getting behind a video site being planned by NBC.

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Dick Stroud’s Microsoft Webinar

by: Dick Stroud

A couple of weeks back I gave a Webinar for Microsoft Office Live about ways to improve online marketing to older consumers.

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Too many naked women

by: Dick Stroud

Apparently the Dove pro.age ads are not being shown in some countries because the sight of naked older ladies is thought to be too much for the fragile viewers.


Dove’s decision to leverage this fact is pretty smart.

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Neuro Study Predicts Viral Success

By: Ilya Vedrashko

OTOInsights: "One to One Interactive and Innerscope Research had 25 individuals observe 11 viral videos that were uploaded to NewGrounds.com. Our hypothesis was that neurological measures of media engagement could accurately predict the ratings that the NewGrounds online community assigned to viral content.

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