In our million channel world, it is the brands whose customers tell the best stories, that win. Yet how often do we give them "real stories" to tell? How many of the things we communicate make their conversations more interesting? As I just got invited to the Ogilvy Brussels’ Summer Camp on Storytelling (aka. the best BBQ in town), I thought this would be a good excuse to give it a shot.
So, … Once upon a time there where Ten Truths of Branded Storytelling …