truths

Key points about success in retail from speakers at the NRF’s Retail BIG Show in 2012

by: Sigurd Rinde

A few months ago Bob Sutton graciously sent me his and Jeffrey Pfeffer's latest (available) book - "Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management".

by: Alain Thys

There's lot's of talk about innovations these days, yet when you look at the stats, 90% of innovation projects never make it.  That's why I thought having a go at  coming up with "eight truths for real innovators".  There's probably more and you may not agree with all, yet as usual, I'm happy to learn.

Truth #1: Stop equating innovation to R&D.

By: Alain Thys

Writing the second part of this post was hard. Not because I didn't know what I wanted to say, but because the need to summarize it into a readable blogpost meant leaving out important nuances...

By: Alain Thys

These days, it's very fashionable to talk about things like Net Promoter Scores, Touchpoint Marketing and Employees that Live the Brand....

After all, we're -- once again -- finding out that it's the employees of the organization that ultimately define the customer's satisfaction with our products and services.

In our million channel world, it is the brands whose customers tell the best stories, that win.  Yet how often do we give them "real stories" to tell?  How many of the things we communicate make their conversations more interesting?  As I just got invited to the Ogilvy Brussels’ Summer Camp on Storytelling (aka. the best BBQ in town),  I thought this would be a good excuse to give it a shot.

So, … Once upon a time there where Ten Truths of Branded Storytelling …