Brand Experience Brief: Targetexpress

TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission.

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Missing the @Target on Customer Service

Are you one of the 40 million people affected by the recent Target data hack?

If so, then you know exactly what I mean when I say that Target failed with its post-incidence communication.

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Target Clerk Bans Mobile Price Checking

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Why on Earth Would Barney's New York Launch a Target Brand?

by: Scott Goodson

In a very interesting twist of premium fashion melting into the Target Warehouse culture, Barney's New York will launch eco-friendly Rogan for Target.

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Target Doesn't Engage With Non-Traditional Media - AdPulp

by: David Polinchock

You know, there are many companies that we would all expect to respond like this, but Target isn't among them. I'm with David Burns from Adpulp on this one. Companies have to work much harder then this if they want to not wind up as fodder for the blog world -- and the MSM.

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now you can buy phones for 5 year olds at Target

by: Lynette Webb 

I can’t vouch for the accuracy of this, having not visited a Target in years… they don’t seem to exist in the UK. But, I can well imagine it’s true. It’s another indication of how far mobiles are spreading.

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