storytelling

In Search of Postal Buddy - the Power of the Negative Story

by: John Caddell

Once at EDS, way back when, I worked on a really big proposal. It was one of those that got you to Hawaii if you were successful, and we were, and so I spent a memorable week in Maui.

Continue Reading

Stories That Stick

by: David Armano

What's a story? There are so many definitions that I won't even try to define it here. But I do know one thing—good communicators are good storytellers, and good storytelling is memorable.

Continue Reading

The Next Competitive Front for Brands Would Be to Own the 'Best Stories' and Most Relevant 'Search Key Words'

by: Idris Mootee

I attended a meeting today with my team and clients on a project around transmedia storytelling. Very exciting, but won’t way more than that. Storytelling has always been the universal human activity in any culture and society; they capture memories of the past and hopes for the future. In fact, when properly used, it is the most powerful tool to build brands and engagement.

Continue Reading

Fictional Narrative Evolved (part 1)

by: Rick van der Wal

One of my key interests in virtual reality, or virtual environments is the way it is able to communicate an experience, linear immersive experiences (otherwise known as stories) in particular. We use stories for more than entertainment, stories hold tremendous value for social progress and preservation of culture (history), the industry (advertising), creativity and inspiration (fiction), expression and nearly any other field of human interest.

Continue Reading

Visual Thinking Books - References and Reviews

by: Alexander Osterwalder

At the moment I am completely immersed in reading about visual thinking for my upcoming book on business model innovation. Do you wonder what the connection is? Well, the book I'm working on will be very visual and practical, containing only the very necessary text...

Visual tools are an increasing must in the executive toolbox - particularly when you think of all those terrible ppt-decks and never-read-business-plans full of text and numbers.

Let me briefly share some of the literature I have been looking into the last few days:

Continue Reading

Online Readers Compose Their Own Beginning Middle End

by: Lynette Webb

The idea for this slide came from a recent article in the NYT about how the internet is impacting literacy:

Continue Reading

Lovely Little Film

by: Scott Goodson

Xavier my client sent me this lovely little film about the power of emotional advertising. A simple message re-written can make a difference. In my future, writers have a role!

Continue Reading

What in Hell Do Stories Have to Do with Innovation?

by: John Caddell

Regular readers may be tiring of the constant barrage of story-related posts, or at minimum be trying to figure out how they relate to the title of this blog. Here are some words that I hope tie it together.

Continue Reading

Are You Trained to Tell Good Stories? Do You Understand the Power of Narrative in Business?

by: Idris Mootee

We know all children love stories. Here's J.K. Rowling, unarguably the master story teller of this century.

Continue Reading

7 Ways of Unleashing your Creativity

by: Design Translator

No matter how good a designer we are, they are times when we face mental blocks that disrupt our design thinking. So in times like these, how can we then boost our creative juices? Here’s another exciting post by our resident contributor py, helping me fill in while I’m off beating my head on some other issues!

Here are some tips inspired by the best, on how we can unleash the creativity from inside us:

1. Setting up your dedicated workspace

Continue Reading
Subscribe to RSS - storytelling