The 60+ will generate over half of all urban consumption growth in the developed countries

It is always nice to have a new quote from McKinsey about the ageing business.

This one come from a very recent publication Navigating a world of disruption.

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If nothing else, AARP is persistent in promoting the value of the 50+

When I first became involved in the Ageing Business - a long, long time ago - AARP had been at it for years. And here they are today, still plugging away to make corporate America aware of the economic values of oldies.

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Customer Service: The Forgotten Marketing Channel

Guest Post by Salesforce Canada 

Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one, quick, effective service should be top of mind for any business. 

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Perception of Value Data Graphic

Guest Post by Jeanna Heeraman

There are many influences behind perception, one of the biggest being psychological. Looking at different attitudes, marketing practice, notable trends and many more, these can all have an impact on an individual’s perception. For example, Lobster used to be seen as a food for the poor, being fed to prisoners. Over time, this perception has completed changed. The price of lobster has dramatically increased and it is now seen as a luxury.

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UK Internet Statistics

Guest Post by: Charlie Osmond

I am a sucker for uplifting videos about UK internet statistics. Particularly if accompanied by a happy jingle and sprinkled with start-up success stories. It’s warming for us little-islanders to occasionally  feel important “we’re on the map!” And here’s a video that delivers just that.

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17 Compelling and Highly Usable B2B Marketing Statistics

Guest Post by: Maria Pergolino

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics.

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...and Statistics

If you haven't been following, Bob "The Ad Contrarian" Hoffman posted Top 10 Double-Secret Unknown Facts About Advertising, a digital strategist shot back with his own interpretation of the "secret facts", to which Hoffman replied, "Normally, I don't bother answering annoying gnats, but this guy accused me of cheating. I spent a lot of time on this and was painstaking in getting my sources."

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Everything You Could Want to Know about the UK’s 50-plus

The “Regional trends in ageing in the UK” report from the ONS (free) is an absolute ‘must have’ report that dices and slices the stats about the UK’s over-50s by the regions in the UK where they live. You can also download the accompanying spreadsheet so you can conduct your own analysis. A big thanks to the Office of National Statistics.

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What’s Your Favourite YouTube Statistic?

I’m not sure what my favourite statistic is about YouTube. It could be, as we learnt today, that two billion videos are viewed every day. Or maybe it is the fact that this means that every minute we collectively upload 24 hours worth of video content to the site. Or that these videos mean that every 60 days more content is created on YouTube than has been aired in 60 years of programming on the main three US TV networks.

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How the Global Fortune 100 Are Using Social Media: Some Statistics

A useful survey from global PR firm Burson-Marsteller this week looks at the ways in which the Global Fortune 100 companies are using social media. The tools they are using and how they are developing a social media strategy. The survey looked at 100 firms in the US, Europe, Asia-Pacific and Latin America and examined how these firms are using social media.

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