social networks

3 Things You Should Know in the Network Economy

We’re living in an age of networks. Facebook, Twitter and LinkedIn have hundreds of millions of users. New services like Instagram and Pinterest become billion dollar companies in months instead of years or decades. This year, marketers will spend over $4 billion on social media.

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The New Role of Leaders

When Alfred Sloan created the modern corporation at General Motors, he based it on the military. The company was split into divisions, each with its own leadership. Information flowed up, orders went down and your rank determined your responsibility.

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A definition of social network maturity

The other week I gave a talk to De Monfort University’s digital marketing and social media course. Afterwards, I was asked: Why should brands invest in a given social network, if it might not be around tomorrow? 

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New Pew Study on Tone of Social Network Sites

Pew Internet & American Life Project just released a new study called “The tone of life on social networking sites” where they examine adult meanness and cruelty. This complements their piece on “Teens, kindness, and cruelty on social network sites.”

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@lbret: “LinkedIn Is Adding 2 New Users Every Second”

[this post was originally written for the live.orange.com blog]

LinkedIn is aiming at keeping its users happy

In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only – even though only in this case is very relative – 136 million users worldwide and it’s LinkedIn.

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From the Wisdom of Crowds, to the Wisdom of Friends

"I think the wisdom of crowds applies not just to Google but to a phase of the web, which was about information and about links. It was a lot of wonderful things, mostly based on anonymity and links between crowds... Ours just starts from a totally different place. So it's an evolution." Sheryl Sandberg

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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Guest Post by: Maria Pergolino

In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites.

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L2′s Top 20 Luxury Brands Using Digital – Burberry Lead the Way

Guest Post by: Katie Glass

A recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. The latest L2 Luxury Digital IQ Index report which was led by Scott Galloway, Professor of Marketing at NYU Stern, reveals that there is now widespread adoption of social media channels by fashion brands.

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Please Steal This Idea

Not long ago, I found myself talking with several clients about a trend I felt would truly impact their business. Social Sharing. There's no brilliance to identifying this as a meaningful trend, we see social sharing everywhere. In the real world and most recently on networks as people not only share what they are doing, but what they are reading, listening to, and even purchasing.

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What F8 and the Changes to Facebook Mean for Brands and Marketers

The announcements at yesterday’s F8 conference included a few of the changes we expected to Facebook (the music service was a very poorly kept secret) and a few more radical changes that went further than we might have guessed. For brands and for social media agencies working with Facebook, now is the time to begin to digest and understand what this means about how people will use the social network in different ways and what this means for them.

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