Simon Phillips

Can Social Media Improve Net Promoter Scores (NPS)?

Guest Post by: Simon Phillips

Net Promoter Score (NPS) is a customer loyalty metric developed by Fred ReichheldBain & Company, and Satmetrix.

NPS is calculated by asking customers a single question, eg,”How likely is it that you would recommend our company to a friend or colleague?” and asking them to rate their answer between 1-10, where 10 is “extremely likely” and 0 is “not at all likely”.

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Why Retailer Tesco Bought a Social Media Company

Guest Post by: Simon Phillips

Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company.

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Should Facebook ‘Likes’ Have an Expiry Date?

Guest Post by: Simon Phillips

A couple of weeks ago I wrote about how brands  are getting preoccupied with generating high numbers of Facebook ‘Likes’ rather than building deep engagement and this got me thinking -  if “Likes” are going to be used as  measure of engagement should they have an expiration date?

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Calling All Brands: Stop Counting Facebook “Likes” and Build Deeper Engagement Instead

Guest Post by: Simon Phillips

When it comes to Facebook, marketers often think that hitting 10,000, 50,000 or more than 1 million likes is the only metric for measuring the success of a Facebook page.

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Social Media Case Study: Tesco’s Social Media Vacuum

Guest Post by: Simon Phillips

Adam Leyland’s description of new Tesco boss Philip Clarke’s use of Twitter in The Grocer this week made for an interesting read.

On 18th March Philip Clarke tweeted:  “in a social media and social commerce meeting”.

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Why Social Media Is Perfect for The People’s Supermarket

Guest Post by: Simon Phillips

Sometimes on my way to the FreshNetworks office in Holborn my route takes me down a pleasant street called Lambs Conduit.

Recently I noticed a supermarket called simply “The People’s Supermarket”. So I did a little research and it turns out that  The People’s Supermarket is a social supermarket: “A supermarket for the people by the people”.

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What’s Social about Your Weekly Shopping Basket?

Guest Post by: Simon Phillips

Let’s face it, some of the purchases we make are just not as exciting as others. There are some products we just have to buy each week and we don’t really think about them too much unless we run out. By virtue that they are so commonplace that in some cases they are true commodities.

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