segmentation

The Penny Drops. Well Is Dropping

by: Dick Stroud

Two very different subjects, one thing in common.

Firstly this article from Motley Fool: "60 is the new 40".

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An ad that seems to work across the generations

by: Dick Stroud

See what you think. This was one of the most popular ads in the UK
during 2007. From anecdotal evidence it seemed to be particulary high
on its age-neutrality rating.

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Tightwads, Spendthrifts, and Everyone Else

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Course (in German) on Modeling Business Models - Day 2 of 4 half-days

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Green Consumers and the Mushiness Index

by: Joel Makower

A new market research study of Americans' green passions and buying habits is out this week, from the venerable Yankelovich.

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Beware stereotyping

by: Dick Stroud

There is an article in the Telegraph about market segmentation from the viewpoint of a professor of psychology. It makes some good points and also illustrates a mega danger - stereotyping.

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The Many Shades of the Eco-LOHAS-Sustainable-Green Consumer

If you've been tracking the green marketplace lately, there's a good chance your head is spinning. It's not just the endless polls and surveys, which continue their relentless march toward the trivializing of just about any environmental concern or issue.

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What's After What's Next?

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8 Ways The Internet Changed Software Marketing

by: Jon Miller

A key theme of this B-to-B marketing blog is that the internet has completely transformed best-practices in technology marketing. In the past seven years, perhaps no company has done more to establish the new best practices than Salesforce.com. By unshackling themselves from the constraints of traditional B2B marketing and sales models, Salesforce.com has emerged as the dominant player in their market.

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Segmentation & Strategic Business Model Implications: Private Banks & Sports Stars

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