revenue cycle

Model the Stages of Your Revenue Cycle for Better Marketing Forecasting

Last week, I introduced the idea of marketing forecasting and introduced six steps for marketing forecasting done right. This week, I will explore more detailed elements of the six step marketing forecasting methodology, beginning by discussing why it is so important to develop a rigorous model of the various stages of your company’s revenue cycle.

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DC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle

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The Revenue Cycle: A New Model for Explosive Revenue Growth

by: Jon Miller

Traditionally companies have talked about and analyzed the 'Sales Cycle'. The problem is that the sales cycle looks at only a portion of the complete revenue process. This presents two main problems:

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