retail experience

Service Design Innovation Can Rejuvenate Many of Today's Mature Retail Businesses.

by: Idris Mootee

This is the toughest time for retailing since many decades. It is also a perfect storm for many retailers from department stores to chain stores to refocus and strengthen their core and rethinking positioning. Many department stores and fashion chains have been operating without a real strategy for a long time, many turned themselves into landlords.

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Designing the Microsoft Retail Store Experience. Here Are Three Good Ideas.

by: Idris Mootee

Microsoft last week announced it’s plan to start opening retail stores everywhere in the country, people immediately think of Apple stores. But what is Microsoft going to sell? Microsoft makes very little of it's own hardware unlike Sony. But even Sony’s retail strategy is questionable. The Sony stores are so boring. Remember those IBM stores that existed 10 years ago? Even the Nintendo store in NY City is nothing more than a showroom.

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one company, ten brands: lessons from retail for tech companies

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Lenovo and Apple - The Tales of Two Customer Experience Stories

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