Why the “Like” Button Is Less Valuable than You Think

For many, there is a desperation for a “Like”. As one of the planners said here the other day, if someone asked you “do you like me?” in every single conversation, you would probably hit them or think they were a bit weird. 2010 has certainly be the year of the “Like” and fortunately, in 2011 sensible people will be trying to put a value on what this actually means.

Continue Reading

Online Gamers Leave American Cars for Imports

by: Scott Goodson

The majority of gamers own American-made cars (24% Ford, 18% Chevrolet). However, 79% are planning to buy an import for their next car (41% Toyota, 41% Honda, 25% Nissan and others).

Continue Reading

Comfort Shopping: Sad Customers Buy More

by: Roger Dooley

Most merchants would include "happy customers" as a key part of their
mission. Oddly, new research shows that sad customers are likely to
spend more money when shopping. Merely watching a sad video clip caused
subjects to pay nearly four times as much for a water bottle than
subjects who watched an emotionally neutral clip.

The new study released
Friday by researchers from four universities goes further, trying to

Continue Reading

The Margin Challenge of Being Green

by: Alain Thys

When listening to the case of TNT Post's sustainability efforts at Marktplein 2.0, I could only conclude that no good deed goes unpunished. And as it's a situation which many companies going "green" may be facing soon, it's one to start thinking about today.

Continue Reading
Subscribe to RSS - purchasing