Phil Fernandez

The Value of Honesty Impacts Revenue

Guest Post by: Phil Fernandez

Fundamentally I believe that we need to live in a world of facts — a real world where there’s good news and sometimes not so good news. All too often people, particularly in the revenue function, spend time trying to focus on what they wish were true.

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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Guest Post by: Phil Fernandez

Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies).

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Data Analytics: ‘Connecting the Dots’ to Spur Outsized Revenue Performance

Guest Post by: Phil Fernandez

It has become an article of faith that information is power. It’s also pretty well accepted that having the ability to effectively and rapidly analyze information can turbo-charge a company’s performance and fundamentally improve corporate value.

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