persuasion

Some of my readers may know I’m working on a book that expands on my Persuasion Slide™ model. It’s a framework I developed for helping marketers and other persuaders think about each element of the persuasion process.

In the days when articles were on physical paper, headlines appeared in large type directly above the content. They were written to capture the essence of the story and, frequently, amuse with clever wordplay. While a newspaper’s main headline was written, in part, to sell copies, article headlines served to get you to read, or start reading, the article.

This reading isn’t required… but you’ll miss out if you don’t read at least a few of our top picks for the week!

Here’s the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

One of the post-speech questions I’m often asked is whether employing my neuromarketing strategies is “manipulative” and/or unethical. This weekend’s Dilbert strip by Scott Adams highlights the divide between manipulation and customer focus:

Got platform? If you are trying to build your reach, a media approach tops traditional marketing, according to Brian Clark (@brianclark) of Copyblogger. Brian explains why and how in this 68-slide deck: SlideShare: 8 Ways a Digital Media Platform is More Powerful than “Marketing”.

It’s that time again, and we’ve got a diverse set of reading from around the web. Please share your own great find in a comment!

Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is “because.” I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard.

Another week, another batch of content for your reading pleasure. Whether you want to turn your book into a bestseller or develop an app that’s as addictive as an illegal drug, we’ve got something for you!