Henry Jenkins, Mimi Ito, and I have embarked on an interesting project for Polity. Through a series of dialogues, we’re hoping to produce a book that interrogates our different thoughts regarding participatory culture. The goal is to unpack our differences and agreements and identify some of the challenges that we see going forward.
Fred Wilson writes an interesting post about what he calls the common 'web/mobile laws of physics', making the observation that many of the tech services and companies they see as VCs exhibit similar ratios between the number of registered user or downloads (if it's a mobile app) the service has, the number of monthly and daily active users, and the maximum number of concurrent users (for those with a real time component). The 30/10/10 ratio runs:
So I've gone and written something about crowdsourcing. The concept du jour. Partly because I think it genuinely has the potential to change how we do what we do, partly because my belief is that (many) media owners are missing out on a big opportunity to incorporate their audiences far more into the fabric of the way in which they work, and partly because I agree with Saneel that "serving as a scaffolding for customers to engage with brands beyond transactions" is a real opportunity for agencies.
For many, there is a desperation for a “Like”. As one of the planners said here the other day, if someone asked you “do you like me?” in every single conversation, you would probably hit them or think they were a bit weird. 2010 has certainly be the year of the “Like” and fortunately, in 2011 sensible people will be trying to put a value on what this actually means.
Many people and organizations have identified “listening” to the chatter on social media as an enormous business opportunity. Listening to customers, voice of the customer, sentiment analysis and even semantic technologies designed to understand the meaning in what people are saying.
At the Picnic Conference back in 2008 Charles Leadbeater presented, as a part of his talk, five guidelines for collaboration. I gently copied them and made them into a micro presentation. This morning I did a short video running through it.
So, yesterday I gave a keynote at a Google video event which featured an interesting line up of speakers followed by a good panel moderated by Matt Brittin, the UK MD. It was a lot of fun doing it. Google have kindly allowed me to put my presentation up here. It touches on many of the themes about which I've been obsessing lately plus some points that I've made before, but which I still think many media organisations are missing. My thanks to the people at Google for inviting me to be a part of it.
Recent blog posts I have read today have stated that the Twitter era is now over, everything is moving hyper-local. I don’t believe this for one second. Perhaps users are getting bored of Twitter, but Twitter has taught us a lot of things about the way we organise, communicate and participate. I don’t see it dying, Twitter for me, is simply a symbol of the desire for real-time communications.