participation

Here are the 10 categories and 100 point audit of your digital engagement effort, how will you fare ...

Henry Jenkins, Mimi Ito, and I have embarked on an interesting project for Polity. Through a series of dialogues, we’re hoping to produce a book that interrogates our different thoughts regarding participatory culture. The goal is to unpack our differences and agreements and identify some of the challenges that we see going forward.

Fred Wilson writes an interesting post about what he calls the common 'web/mobile laws of physics', making the observation that many of the tech services and companies they see as VCs exhibit similar ratios between the number of registered user or downloads (if it's a mobile app) the service has, the number of monthly and daily active users, and the maximum number of concurrent users (for those with a real time component). The 30/10/10 ratio runs:

So I've gone and written something about crowdsourcing. The concept du jour. Partly because I think it genuinely has the potential to change how we do what we do, partly because my belief is that (many) media owners are missing out on a big opportunity to incorporate their audiences far more into the fabric of the way in which they work, and partly because I agree with Saneel that "serving as a scaffolding for customers to engage with brands beyond transactions" is a real opportunity for agencies.