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Segmenting Social Networks for Business

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Gordon Brown Answers Questions on YouTube

by: Matt Rhodes

A few weeks ago, I posted about a social media initiative from Downing Street: Ask the PM. The idea is great - anybody can video themselves asking a question, post it on YouTube for others to comment on and vote for. And then the most popular questions are answered by Gordon Brown and posted online.

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PR 2.0 - or How to Engage People Online

by: Matt Rhodes

I came across this set of slides from Joery Bruijntjes about PR 2.0. How the world of Public Relations has moved on from a traditional (1.0) world where journalists are the middleman, to a new (2.0) world where people create their own content. And how

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Driving Engagement and Viral Marketing Impact in Green: Part I - User-Generated Content

by: David Wigder

Tapping social media to engage consumers as well as facilitate viral marketing has the potential to generate significant results for marketers. Not only can this drive greater brand impact but it can significantly increase reach to a receptive audience at little, if any, incremental cost.

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Media Journeys Pt. 2 - Convergence

by: Gary Hayes

Another Milia-post break so I can add the next in the ‘Media Journeys’ episodes started a few weeks ago - epiposts? I had a seed sown (read: scribbled on the back of a programme!), during Milia, of a simple evolution of media and associated receiving devices.

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Personalization Bashing - Almost

by: Gary Hayes

A surprising article from New York times right in the epicentre of personalized media. Entitled “Like This? You’ll Hate That.” the article begins on the personalization-bashing band wagon, citing the recent Wal-Mart fiasco and ends thankfully on the side of ‘this-personalized-thing-seems-to-make-sense’. The article also brings key terms into the readers conciousness by referring to:

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DOWN THE 'TUBE - New York Post

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Earning Commission on Word-of-mouth Recommendations: Amazon aStores

by: David Jennings

Word-of-mouth is a powerful and effective way of promoting products. You can't control it, but can you encourage it and harness its energy?

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The Myth, Science and Craft of Music Discovery

by: David Jennings

Marc Cohen writes a challenging post on The Myth of Music Discovery. Citing a Digital Music News report of two venture capitalists agreeing that "the next big thing is going to be music discovery", Marc says this ought to be enough evidence that it won't be.

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Television Broadcast Is Moving To A Multiplicity Model

by: Idris Mootee

Are we getting near an industry breakpoint for the broadcast media and television industry? Macro forces are forcing a collision between the Internet and the world of video and television content distribution. This transformation may last for a few good years until the industry fully reconfigure itself.

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