neuroethics

Cosmetic Neurology: Brain-Boosting Drugs

by: Roger Dooley

What’s
the next big frontier in pharmaceutical marketing? Blockbuster drugs
seem harder to develop these days, and it’s getting more difficult to
sell minor tweaks to old products as major breakthroughs. It’s even
getting more challenging to talk to physicians, as many of the old
ploys to get face time (expensive meals, honoraria, etc.) are being
abandoned.
These days, it seems, pharma companies have been reduced to trying

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Neuromarketing and Election 2008

by: Roger Dooley

Neuromarketing technology is relatively new on the scene, and has been
employed primarily by deep-pockets corporate customers. Application to
politics has been mostly general and academic; my 2006 piece, The Neuroscience of Political Marketing,
discussed research by Emory’s Drew Westen that showed that committed
party voters did not process information in a rational or analytical

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Trend: Neuroscience Infiltrates Society

by: Roger Dooley

As we understand more about the workings of the brain, neuroscience is
starting to impact diverse areas of society. Over time, it will
probably touch many more. This has been acknowledged by the Neurotechnology Industry Organization in their Top 10 Neuroscience Trends of 2007.

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