media

The Good, The Bad, The Ugly of Mobile

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Media Journeys Pt. 2 - Convergence

by: Gary Hayes

Another Milia-post break so I can add the next in the ‘Media Journeys’ episodes started a few weeks ago - epiposts? I had a seed sown (read: scribbled on the back of a programme!), during Milia, of a simple evolution of media and associated receiving devices.

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Multitaskers r-us

by: Gary Hayes

Turn off the TV, get off the phone and pay attention! Been doing some recent audience research and feel the need to opine. I talked about this in previous posts but not looked in great detail at some of the interactive, cross-media implications of this very current evolutionary trait.

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I Want My, I Want My PTV

by: Gary Hayes

Emerging media has always been a generational thing. How many of our mums and dads frowned at the internet? How many of my generation are not really that much into SMS?

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Describing the Descriptors

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Personalization for Dummies

by: Gary Hayes

Ok your not a dummy but you may need a little primer in some of the basic personalization terms and mechanisms - these are broad enough to include Personal TV applications, eCommerce on the web or Broadband/IPTV and mobile video/audio and gaming.

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Business Exposure to Benefit from New Face of Journalism

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Internet: Twice as Influential as TV; Eight Times as Print Media

by: Matt Rhodes

A new study, tracking and measuring the impact of the internet on consumer behaviour across three European countries (UK, France and Germany), suggests that the internet is twice as influential as television and eight times as influential as print media. These findings come from the Digital Influence Index study from PR firm Fleishman-Hillard and research firm Harris Interactive.

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What's Next in Media

A few weeks ago, Paul shared an excellent presentation on What's Next in Marketing & Advertising. I left a comment on his post about how I thought there could be a media and content perspective that would complement it, and he left one back saying he'd love to see it. So I've taken him at his word and put something together.]

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The New Media Onslaught is Making Entrepreneurs out of Creators

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