media

Slow, Fast & Spiky Communications

A few weeks back Matt Locke wrote a rather excellent post about "The New Patterns of Culture: Slow, Fast & Spiky". He talks about nostalgia for a bygone broadcast era of limited channels that had defined a culture characterised by a broad spectrum of the niche and the marginal and a tightly defined mainstream.

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Sam Rosen on the Future of Media

* What are some of the different views of the value, role, and best approaches to paid, owned, and earned media?

* Why are conversation and storytelling so important in today’s media?

* How can companies use content to make people’s lives better?

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Storytelling and TV Advertising (No Story, No Glory)

When I was cleaning out my hard-drive earlier this week, I came across this presentation I did last April at the VTM Day (where I had the honour of sharing the stage with my hero Luc Besson :-)

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Why Jersey Shore Drops the National IQ

Stupidity appears to be contagious, and you can catch it from the media you consume. Researcher Markus Appel had college students read a story about a “foolish soccer hooligan” who got drunk, got into fights, etc., or a more neutral story without the dumb behavior.

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Sponsored Stories Highlight Media Overlap

Earlier this week Facebook announced its intentions to capture attention where it naturally lives--in the stream (or in the case of Facebook, your wall). The move signals what is likely going to become a standard for businesses hoping to become more visible and relevant to their audiences, it blurs three types of media (paid, earned, and social).

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No Ghost in the Machine: The Case for a Social Renaissance, Part 1

(I'm sharing this essay in celebration of the official launch this week of my new book, Histories of Social Media. It debuted at SocialMediaToday and the second half is available there exclusively today).

 

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Will Agencies Become Publishers?

A few years ago, when I was doing presentations about web 2.0, I had a deck about the democratization of media. It was the usual stuff I like to call "media Marxism" (aka social media): how the means of media production were now in the hands of the proletariat, how content capitalism was giving way to the new order, and a lot of other things I and many other people were discovering at the time.

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By 2011 Do Two Things

Don’t wait for niche media to become big enough to employ the mass media mindset to it…

This would give that only 20% of what people do is either mass media or the “information web” – and 80% is something else.

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Social Layers of Meaning: Correcting the Nearsightedness of Media

As Steven Johnson notes in his wonderful new book, Where Good Ideas Come From, innovation often happens when hunches and concepts from different disciplines bump up against each other in ways that are unpredictable and unplanned. This has implications for the future of media, which has been entirely too nearsighted in its approach to re-inventing itself.

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Stuff You Know, but Don't Know You Know

For all the talk of the momentous changes in media and marketing that we are living through, I felt there was a need to speak up for what I believe may be the greatest opportunity that businesses will have over the next few years to deliver real value back, accumulate not just knowledge but wisdom and understanding, and to recognise the huge opportunity we have to do things quantifiably better than we do now. So I penned a leader for the good people at Marketing Week on the subject, and they've kindly allowed me to reproduce it here in full:

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